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Dublin—Jun 18, 2013

CSA Upgrades to Digital Advertising Accord

Carlton Screen Advertising Ireland (CSA) upgrade their Advertising Accord™ software to include digital content distribution. The solution developed by Unique Digital Ltd will enable CSA to take full advantage of the digital cinema market in Ireland in which they are the cinema advertising market leader. 

Representing 464 screens over 70 sites in ROI and a further 194 screens over 26 sites in NI they account for 100% of the box-office admissions across the two territories. Unique Digital Ltd, the Dublin based software development company will supply their latest version of Advertising Accord and will manage the complete integration process. 
Advertising Accord provides all the tools necessary to manage clients, campaigns and schedules. The new solution will add a fully integrated digital distribution platform allowing CSA to manage and deliver the pre-show content direct to screen via a dedicated terrestrial based network with fully automated processes.
Key features include scheduling to individual showing level, on-site screen swap, multiple content block provision and the solution includes integration to other data feeds allowing for the assimilation of numerous data sources, for example Admissions & Movie Schedule. The application is offered as a SaaS solution accessible through an easy to use GUI via any browser on pc or tablet.
Optimised to integrate directly with Unique Digital’s own RosettaBridge™ TMS, as installed within many cinemas in the territory, Advertising Accord is the only solution that also integrates directly with many other makes of current digital cinema TMS and DCI server systems, via Unique Digital’s MovieTransit™ solution providing automated pre-show playlist building per show.
“Our existing Accord solution has managed our transition from 35mm to digital extremely well and we are delighted to be taking this next step with Unique Digital” commented Eoin Wrixon, General Manager, CSA adding “Their new digital distribution system will bring benefits to both our advertising clients as well as our cinema customers. CSA will now be able to offer a range of new sales packages, and the system will also mean a great deal less work in the projection booth for the preparation of film schedules and managing the pre-show content”.
“CSA have embraced the transition to digital and we are proud to have played a part in helping Eoin and his team develop their new sales and operations processes” commented Rod Wheeler, Sales & Marketing Director, Unique Digital adding “our fully digital Advertising Accord solution is driving the pre-show distribution market and we are committed to providing the best and most innovative solutions for the industry.“
About Unique Digital Ltd.:
Unique Digital, based in Dublin and London, with sister company Unique Cinema Systems in Bergen, kick-started the digital cinema advertising revolution in Europe. Following the conversion of all Norwegian screens for digital advertising in 2002, the company's technology has been installed in many cinema networks throughout Europe, the US and Far East, comprising of over 10,000 screens.  In 2006 Unique Digital headed the extensive digital cinema interoperability trial called the NORDIC project in Norway, and has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).   In 2012 Unique launched the world’s first complete nationwide terrestrial distribution network in Norway, delivering full feature, trailers and pre-show DCP content (MovieTransit). Unique Digital develops software and network solutions dedicated to delivering, managing and supporting cinema and advertising content for the exhibition industry in Europe, the US and Far East.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site About Carlton Screen Advertising: Carlton Screen Advertising (CSA) is the cinema advertising market leader in Ireland, representing 464 screens over 70 sites in ROI and a further 194 screens over 26 sites in NI.   We have a 100% site share of the cinema advertising market through our exhibitor clients Omniplex, IMC, Odeon, Cineworld, Movies@, VUE, The Gate Cinemas, and many independents.   We have a fantastic team in place, broken down into National Sales, Direct & Local Sales, Client Services, Foyer Promotions and Cine6’s, Campaign Management, Marketing and Research.  CSA maintains its position through unparalleled expertise in cinema as an advertising platform and a reputation for providing innovative and creative solutions. We are a full service business and this in-house philosophy guarantees a high level of service found nowhere else in the industry. In addition to providing on-screen advertising, we also offer off-screen promotional opportunities within cinema foyers. Carlton Screen Advertising Directory page
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