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Chennai, India—Jun 19, 2013

Major Post Production Facility, AM Studios Chooses Auro 11.1 By Barco on Account of Unique 3D Sound Experience

AM Studios, one of India’s most famous recording studios, recently signed an agreement with Barco to enhance its 3D sound recording capabilities. With the acquisition of the Auro 11.1 system, AM Studios will have a truly world-class environment for audio post-production at its disposal.

AM Studios has been a trendsetting recording studio ever since its arrival on the scene in 2005. The studios have an unparalleled history of recording, having worked with some of India’s most celebrated artists, producers, composers, film-makers and orchestras. The studios have produced countless landmark recordings and remain one of the most technically advanced recording and mixing facilities in the whole of Asia.

Immersive 3D sound experience
Always looking to adapt new technologies ahead of the competition, AM Studios  recently decided to enrich its recording studios with the Auro 11.1 creative tool suite, developed by Auro Technologies. The Auro 11.1 format by Barco offers the power to turn conventional cinema audio into a fully immersive 3D sound experience, with sounds coming from all around and above the listeners.
 
This new deal underlines the importance of the film industry, in India and worldwide, to both Barco and Auro Technologies. These partners constantly look to foster and support creative sound designers and engineers in the adoption of immersive audio. The world-class installation currently taking place at AM Studios will provide its customers with the most advanced mixing environment in India.


Also the sound mixing for Maryan, which is an upcoming Tamil drama thriller film directed by Bharat Bala starring Dhanush alongside Parvathi Menon has been done using Auro 11.1 by Barco.Mr. Bharatbala, Director of Maryan said, “having filmed the movie in accordance with location audio processes optimized for Auro 3D sound, Auro helped me realize the landscape of the movie as an immersive experience. It brought the movie true to life and will immerse the audience in the story in ways I’ve never been able to capture before”.

A fruitful partnership
The sound engineers of AM Studios first experienced the Auro 11.1 technology during a series of training sessions at Galaxy Studios (Mol, Belgium). On this course, AM Studios’ engineers discovered how the immersive audio of Auro 3D could constitute a distinct asset to their existing facilities, reaffirming the position of AM Studios as the best sound mixing facility in India.

Brian Claypool, Senior Director Strategic Business Development at Barco, stressed how the excellent relationship with AM Studios has been pivotal in this installation: “All of us at Barco and Auro Technologies are deeply honored to have the support of AM studios in the creation of immersive soundtracks using Auro 11.1 by Barco. The level of professionalism and detail shown by the entire staff and stockholders of AM studios in the implementation of Auro 11.1 by Barco facilitates a speedy adoption and workflow. This will definitely support the adoption of Auro on multiple films, moving it forward and bringing a new sonic experience to audiences in India and worldwide.”

Abel Garamhegyi, Managing Director, Barco India mentions, “Barco’s latest product which creates the ultimate premium entertainment experience, Auro 11.1 by Barco reaches the pinnacle of acoustic perfection which we have already achieved in the presentation of motion pictures. The human being is driven by both image and sound and in the movie theatre it is very important to have that combined experience as a total impression on the individual’s mind. Auro 11.1 by Barco has the minimum amount of speakers to achieve the maximum amount of that 3 dimensional sound can achieve and this is why more and more cinemas in India realize that this is the best investment. The bookings for the Auro 11.1 halls are much higher than the standard 5.1, we really believe that we capture additional audience with this technology as it can be a very powerful tool against viewing content at home or mobile devices as people can come together and enjoy the overall experience in a way that they can’t get anywhere else”.

About AM Studios
With highly skilled engineers possessing decades of industrial experience, wonderful acoustic rooms, comprehensive microphone collections, a unique blend of vintage equipment and today's leading technology, it is easy to see why clients return time and time again to record or mix their films and music at AM Studios. The studios have been at the heart of the Indian film and music industry for nearly 8 years now and have been the location of countless landmark recordings. AM Studios today is one of the most technically advanced recording and mixing facilities in Asia.



Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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