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Kortrijk—Oct 14, 2005

1 x Robbie Williams = 21 x Robbie Williams

On Sunday 9 October, the Robbie Williams album-launching show was broadcast live in High Definition to 21 cinemas and special venues. In a vast majority of cases the visualization was made possible by visualization specialist Barco, either with a 2k Digital Cinema projector in the theatres or an R18 projector for IMAG (Image Magnification) at the special venues.

A majority of the cinemas used for the album launch are equipped with Barco’s Digital Cinema projectors. Recognized as the industry standard for Digital Cinema, Barco’s D-Cine Premiere projector range is based on the DLP Cinema™ technology of Texas Instruments and delivers a true cinema experience with rich color, incredible sharpness (2K display resolution), and high contrast (contrast ratio of 2000:1). The high-end projector range comes in 2 versions: DP90 for screens up to 15m, and DP100 for larger screens.

Nico Vernieuwe, VP Sales & Marketing of Barco's Media & Entertainment division, states: “Barco as a company strongly believes in the “alternative content” concept for cinemas. Broadcasting Robbie Williams’ show is a perfect example of how theater owners can turn their cinema into a multi-purpose environment offering entertainment and information of any kind.”

Alfacam, a Belgium-based company providing TV facilities and services to broadcasters and production houses, and its sister company, Euro1080, Europe’s first HDTV media company, took care of the recording of the Robbie Williams concert in Berlin and its satellite transmission to the various venues. In addition Alfacam was responsible for the organization and management of the event at the Eurocam Media Center in Belgium, and the Heineken Music Hall in Amsterdam. In total, more than 30,000 fans had the opportunity to watch one of Europe's most popular artists live in a show, which was sold out in Berlin within minutes.

Gabriel Fehervari, CEO of Euro1080 and Alfacam, comments: "We are extremely proud to have played a crucial role in this unique High Definition project. Both Alfacam and Euro1080 have been pioneering HDTV since many years and thanks to our solid cooperation with HDTV devoted companies like Barco, we are able to broadcast unique sports, music and cultural events in High Definition quality to venues and fans all over Europe.“

Nico Vernieuwe adds “Barco is able to offer a full visualization solution, building on our leadership in the Events market, where we offer high-end LED and high-brightness projectors for live IMAG applications, and our leadership in Digital Cinema offering true high-end digital cinema quality.”

Overview of the Robbie Williams venues (capacity)
UK London - Shepherd's Bush Empire (1715)
Birmingham Odeon (390)
Manchester - Printworks UCI (377)
Glasgow -Academy (2000)
Belfast - Waterfront (alt venue) (2500)
Ireland Olympia (alt venue) (1600)
Germany Hamburg, grosse Freiheit (1600)
Munich, Elserhalle (1500)
Cologne, Palladium (4000)
Berlin UCI (1066)
Dusseldorf - UCI (700)
Cinestar Frankfurt (650)
Cinestar Erfurt (569)
Spain Madrid La Riviera (4000)
Italy Limelight Milan (3500)
Sweden Stockholm, FHP (1500)
Austria Vienna Platinum (980)
Hungary Budapest Palace MomPark (500)
Croatia Multiplex Cinestar Zagreb (477)
Netherlands Heineken Amsterdam (2000)
Belgium Eurocam Lint (Antwerp) (3400)

About Alfacam
Alfacam is a Belgian company that was established in 1985. The company provides TV facilities services to mainly TV stations and production houses. In 2001, Alfacam started to offer HDTV technology services. At present, more than 60% of the 1200 jobs annually carried out by Alfacam occur in HD, thus making Alfacam to be one of the most important players on the European HD market. The Alfacam fleet of 22 multicamera television facilities trucks (OB vehicles), of which already 14 are equipped to make (HD) recordings in high definition quality, are omnipresent at lots of important crowd pulling events. Thanks to its professionalism and flexibility Alfacam enjoys a very good international reputation. In the recent past, Alfacam was chosen to capture images at various large and prestigious events (such as the Athens Olympics 2004, the European football championship Euro2004 in Portugal, the New Years Concert in Vienna, numerous operas, concerts of Bruce Springsteen, Madonna, the Rolling Stones, a.o., and European and World Championships of various sports).

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Euro1080: Euro1080, the sister company of Alfacam, plays a pioneering role in the field of HDTV in Europe. For a long time Euro1080’s HD1 was the first and the only TV station to transmit in HD in Europe. Recently, Euro1080 launched two additional HDTV stations: HD2 and HD5. HD2 (the “focused” channel) does not only broadcast exclusive concerts, sports and other special events to cinemas, theatres and households, but is also very well suited for B2B purposes via satellite. HD5 is the demo and instruction channel. Euro1080 Directory page
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