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London—Jun 24, 2013
Odeon and UCI Cinemas Group Selects Dolby Atmos for iSense Screens Across Europe
New installations will double the number of Dolby Atmos cinemas across Europe, Middle East, and Africa
Dolby Laboratories, Inc. (NYSE:DLB) today announced that Odeon and UCI Cinemas Group, owner of the largest cinema chain in Europe, plans to install Dolby® Atmos™ technology in 27 cinema screens across Europe.
Odeon and UCI Cinemas Group, the owner of Cinesa cinemas, plans to equip 27 of its flagship iSense® screens with Dolby Atmos in Austria, Germany, Ireland, Italy, Spain, and the United Kingdom.
The revolutionary new sound format has been embraced by the leading studios, directors, and exhibitors worldwide. More than 30 cinema screens have been equipped with Dolby Atmos in 15 countries across Europe, the Middle East, and Africa (EMEA). The next six months will bring the total to nearly 60 cinema screens across the region and more than 200 worldwide.
With Dolby Atmos, filmmakers can position or move sounds anywhere in the movie theatre, including overhead, to heighten the realism and impact of every scene and make moviegoers feel as if they, too, are in the middle of the onscreen action.
“In just six months, we’ve seen the number of Dolby Atmos screens worldwide grow fivefold, from 40 to more than 200. And in 2013 alone, we’ve announced 27 new titles, including films from France, Germany, Russia, the UK, and Spain, bringing the total number of Dolby Atmos films to more than 50,” said Andreas Spechtler, Regional Vice President, EMEA, Dolby Laboratories. “More audiences in Europe, the Middle East, and Africa will be able to enjoy an engaging and lifelike cinema audio experience with Dolby Atmos, beyond pure channel-based formats like 5.1, 7.1, or even 11.1, that places them right in the centre of the action.”
“We look forward to working with Dolby to offer our audiences the best cinema audio and visual experience possible. This will add an additional unique selling opportunity with iSense, our growing and successful premium large screen brand,” said Drew Kaza, Executive Vice President for Digital Development, Odeon and UCI Cinemas Group.
The first phase will see seven UCI/Cinesa cinemas in Germany and Spain equipped with Dolby Atmos, ahead of the release of the Warner Bros. title Man of Steel this month. Cinesa Equinoccio and Cinesa Nassica in Spain are new cinemas. The remaining 2o Dolby Atmos installations on iSense screens will be completed over the next six months.
- Cinesa Mendez Alvaro
- Cinesa Equinoccio
- Cinesa Parc Valles
- Cinesa Nassica
About Dolby Atmos
- UCI Cinemas Düsseldorf
- UCI Ruhr Park
- UCI Am Eastgate
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 50 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
About UCI Odeon:
ODEON & UCI Cinemas Group is the Number 1 operator
in Europe and largest in the world outside of the Americas with 237 cinemas and
2,182 screens as of June 2013. We operate in four major European markets: UK,
Spain, Italy and Germany; and three smaller markets: Austria, Portugal and
UCI Odeon Directory page
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