Arts Alliance Media (AAM) has signed a Virtual
Print Fee (VPF) digital cinema deal in Ireland with Empire Movieplex.
Empire Movieplex, based in Ennis, Co. Clare, will receive digital
cinema projection and server equipment for each of their screens, installed by
AAM’s Irish integration partner Cinetech. The cinema will also be installed
with AAM’s SCREENWRITER Theatre Management System (TMS), which will manage
content, playlist, scheduling and reporting for each screen.
The deal is being financed by Empire Movieplex, who will be
utilising AAM’s VPF deals with Hollywood studios and independent distributors
to recoup the cost of the digital conversion.
Michael Breen of Empire Movieplex said “We’re delighted to have
signed with AAM to handle our conversion to digital. Having someone on board
with the expertise to handle both the technical side and the VPF management
means that we can relax and look forward to operations being made easier with
digital - being able to schedule shows
at the touch of a button will make running our multiplex much easier.”
Eric Stevens, Commercial Director of Arts Alliance Media added
“We’re very happy to be working with such a great cinema in Ireland. We look forward to continue helping smaller
exhibitors convert to digital and really benefit their local audience. Exhibitors
tell us every day how much help software such as Screenwriter can be in
automating processes and making life easier for cinema owners.”
Arts Alliance Media currently has over 3,850 screens signed up to
its VPF rollout around the world, and the company’s Screenwriter software has
been installed on around 15,000 screens to date.