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# 1933 Sanabria

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Düsseldorf—Jul 16, 2013

ICTA Make-over in Europe

New Industry Award and changed seminar structure present the 18th European Seminar Series in a new light

The weekend before CineEurope, on June 22nd/23rd, the International Cinema Technology Association (ICTA) started off with a new edition of its traditional European Seminar Series.

Among the novelties of this year's seminar which had been organized by the team of ICTA’s European representative European Cinema Consulting was the introduction of a European Industry Award which went to Peter Seagger, former sales executive with Dolby, for his outstanding achievements in the cinema industry, especially in view of the launch of Dolby Digital. The award ceremony took place at beautiful Mirabé restaurant located on top of a hill with a marvelous view over the city of Barcelona.

The seminar itself, which took place at Cinesa Diagonal Mar cinema close to the CCIB exhibition centre, accounted for a record number of over 120 attendees, was a mix of traditional technical presentations and new interactive panel discussions. One panel consisted of 3 to 5 panelists, each representing a different field of the cinema business: manufacturing, integration, distribution and exhibition. That way, one topic was discussed from different points of view. Another important aspect was that, for the first time, also two other major European associations contributed to the program: UNIC, the European exhibitor association and EDCF (European Digital Cinema Forum), an association of technical experts from the digital cinema industry actively supported the seminar and provided for a diversification of topics focused on a wider audience.

The seminar started off on Saturday afternoon with an introduction to some current developments on the Spanish cinema market. The expert panel around host Jean-Marie Dura (Ymagis) with Juan Hebera (market analyst), Carlos Prada (Warner Bros.) and Francisco Lafuente (Proyecson) discussed why Spain is lacking behind on a European scale as far as digital deployment is concerned despite the successful international track record of Spanish films. The panel took a closer look at the economic situation in the country that was hit hard by the credit crunch and explained the reasons for rising admission fees and the ever shrinking base of regular moviegoers.  

The second panel around moderator Tomás Naranjo (Kelonik) looked at the two leading immersive sound systems currently in the market: Barco's Auro and Dolby Atmos. Brian Claypool and Julian Pinn gave an overview of the main characteristics of each system while Gerben Kuipers (Cinemec Ede) and Christof Papousek (Cineplexx GmbH) talked about their experience with these systems in daily operation.

The topic immersive sound also opened the seminar session on Sunday morning. After a welcome speech by Jan Runge (UNIC) John F. Allen (High Performance Stereo) addressed the question "Why 12 or more channel sound is not just a gimmick". Starting by explaining what Stereo actually means Allen described the purpose of systems and what to expect from them.

The following second panel session on Sunday was hosted by the EDCF, Peter Wilson and made up of three parts. The first part dealt with the technical challenges involved in film festival organisation in the digital age. Angelo D'Alessio (Venice Film Festival), Richard Boyd (London Film Festival) as well as Tammo Buhren and Ove Sander (Berlin Film Festival) talked about the extremely difficult task to cope with a variety of delivery methods and formats festival organizers have to face and the current changes in festival structure these issues entail.  

During the second part of the EDCF panel a closer look was taken at current developments in the field of projection technology. Tim Sinnaeve (Barco), Michihiro Tobita (Sony) and Mark Kendall gave an overview of their company's latest product news.  

Last not least Peter Wilson and Kim Pedersen, President of the Danish Film Association and Chairman of the UNIC Technology Committee gave some ideas on how to build audiences and improve revenue opportunities through technology innovations such as mobile device apps, product placement and e-commerce.   The panel "Digital Cinema - Quo Vadis?" hosted by Oliver Pasch (Sony) focused on the status quo and perspective of the new cinema world. Together with Mark Waldman (dcinex) and Martin Schwertführer (ARRI) he looked at the film distribution methods as well as the challenges involved in supporting digital cinemas.  

The last panel on Sunday afternoon dealt with film distribution. Fabrice Testa (DSAT Cinema) and his panelists Mirko Preugschat (maz&movie) and Laurence Claydon (Deluxe) presented an update about the various distribution channels such as electronic film delivery and satellite transmission and the challenges involved herein. In addition, reference was made to the topic live events in cinemas as a new marketing tool for film distributors.  

The panel program was rounded off by latest product news of selected manufacturers.  

More info about the topics discussed will be made available on the ICTA website in the next few weeks.

About International Cinema Technology Association: The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed. International Cinema Technology Association Directory page
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