Start / Menu > Find Press Releases > Full Press Release
Kollam, India—Aug 7, 2013
Dhanya Theatre Introduces Auro 11.1 By Barco for an Immersive Cinematic Experience
More and more theatres in India are discovering the benefits of high-end sound platforms, like Auro 11.1 by Barco, to differentiate themselves from the competition. Next up is the new Dhanya Theatre − from the Dhanya & Remya theatre complex located in the town of Kollam and owned by the Muthoottu Mini Theatres group. On 7 August next, the theatre is opening its first Auro 11.1-equipped facility. Being the first to install this sound system in India’s Kerala region, the Dhanya Theatre lives up to its promise to consistently offer its audience the best possible cinema experience.
Traditionally, India has always been a major regional center for film, supported by a vast film-going public and a movie industry that ranks amongst the largest in the world. As a consequence, competition between multiplex cinemas is fierce. Providing audiences with an immersive auditory experience in addition to crisp clear images has proven to be a powerful tool for differentiation.
“With Auro 11.1, we are aiming to reach the level of perfection in sound that we’d already achieved in imaging,” says Mr. Abel Garamhegyi, Vice-President Sales-MEAI and Region Managing Director at Barco India. “The reason for this is that people are driven by both sound and pictures, so we need both to create a total impression. And it works: bookings for Auro 11.1 halls are much higher than the industry standard 5.1.”
Always looking for ways to improve the movie going experience of Dhanya & Remya Theatres, Mr. Roy M. Mathew, Managing Director at Muthoottu Mini Theatres, instructed sound engineer Mr. Baburaj to investigate new sound and projections systems that could be installed in the new theatre complex in Kollam. In Chennai, Mr. Baburaj visited GM Audio and an Auro Theatre to witness the Indian blockbuster Vishwaroopam in Auro 11.1. “I was astonished by the immersive experience that ensued,” says Mr. Baburaj. “It didn’t take long to realize that this platform could give us the best possible performance at an affordable price. On top of that, it is easy to use and the implementation can happen really quick, without any show losses.” Soon after the demo, Mr. Mathew contacted the people at GM Audio again to conclude the contract and install Auro 11.1 sound solution at the Dhanya Theatre in Kollam.
By using a minimum number of speakers to create a 3D sound experience, Auro 11.1 by Barco proves to be a cost-friendly solution as well. “GM Audio has installed Auro 11.1 at more than 10 cinemas so far,” Mr. Giri added. “In many cases the original layer of speakers can be reused and the additional surround speakers can be wired in groups instead of independently. As a result, the additional cost is kept low while, at the same time, reflective sounds can resonate in a bigger area of the auditorium. Furthermore, the added height and overhead layers enable sound mixers to move objects around in space, thus creating a lifelike acoustic experience.”
About Muthoottu Mini theatres Pvt Ltd- Dhanya & Remya Theatre Kollam
The Muthoottu Mini Theatres Pvt Ltd group was established in 1980 and consists of 10 theatres: Dhanya & Remya Trivandrum, Dhanya & Remya Kollam, Dhanya & Remya Kottayam, Dhanya & Remya Changanassery, Dhanya & Remya Pathanamthitta. The Dhanya /Remya Theatre complex in Kollam has been active in the exhibition field for more than 11 years. Located in the State of Kerala –India, it is designed to treat 750 movie goers at a time to the best possible cinema experience. True to its pioneering spirit, Dhanya & Remya Theatre is always looking for the latest technologies in picture, sound and comfort.
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
About Barco Digital Cinema:
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Oct 20, 2016
Cinesystem Cinemas in Brazil Becomes First “All-Laser” Theater in Latin America, Powered By Barco
Oct 17, 2016
Santa Rosa Entertainment Group Elevates Immersive Cinema Throughout Southern California Theater with the Barco Lobby Experience
Oct 13, 2016
Barco Presents Latest Laser Projection Innovations at ShowEast 2016
Sep 21, 2016
National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection
Sep 19, 2016
Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea
Aug 24, 2016
Cinépolis Expands Digital Cinema Partnership with Barco Across the Globe
Aug 23, 2016
Barco’s DP2K-20CLP Laser Phosphor Projector Receives Award at BIRTV2016
Jul 25, 2016
Barco, Clover Solutions and Maze to Revive Movie Industry in Myanmar with 100 Digital Cinema Projectors
Jul 18, 2016
Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience
Jun 24, 2016
Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas
Jun 23, 2016
Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax
Jun 22, 2016
Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue
Jun 22, 2016
Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater
Jun 21, 2016
Barco Sets World Première in UAE, with the Largest All-Flagship RGB Laser Cinema
Jun 21, 2016
Barco Continues to Lead Global Conversion to Laser Cinema Projection
Jun 16, 2016
Barco Showcases the Future of Cinema at CineEurope 2016
Jun 10, 2016
Barco Acquires Canadian, MTT Innovation Inc.
May 27, 2016
Barco Officially Inaugurates its Brand-New ‘One Campus’ in Kortrijk
Apr 13, 2016
Barco and Diversified Team Up to Deliver the Ultimate Cinema Lobby Experience
Apr 12, 2016
Barco Escape Adds to Fast-Growing Movie Content Slate, Inks Deals to Produce Multiple Titles for Three-Screen, Panoramic Format
©Copyright 2003 - 2016
. All rights reserved.