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# 1939 Baird

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Los Angeles and Mexico City—Aug 7, 2013

RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal

Approximately 700 Cinemex Auditoriums to be Equipped with RealD 3D Technology
Global 3D and visual technology licensor RealD Inc. (NYSE: RLD) and Cinemex, Mexico’s second largest cinema exhibitor and the sixth largest cinema exhibitor in the world, today announced a 10-year agreement that will make RealD the exclusive circuit-wide 3D technology provider for Cinemex.  The agreement calls for approximately 700 auditoriums across the Cinemex circuit in Mexico to be equipped with RealD 3D technology, including the removal of approximately 540 alternative 3D systems that will be  replaced with RealD 3D within the next two years.             
 
“We look forward to working with Cinemex to install RealD 3D technology across their circuit so we can assure their audiences are experiencing the brightest and most immersive 3D available,” said Marlene Songin, Vice President, Cinema at RealD.  “By joining forces with Cinemex, RealD will significantly increase our footprint across Mexico.  This is a testament to RealD’s performance advantage and the commitment from exhibitors like Cinemex to deliver on the promise of 3D with a truly premium cinema experience.”
 
“RealD technology produces the brightest and most engaging 3D visual in cinema today,” said a Cinemex Infrastructure Director. “Moviegoers are increasingly seeking out a premium experience when they go to the movies and by converting our circuit exclusively to RealD 3D, we will be able to offer the best, and brightest image on screen.”      
 
The world’s most widely used 3D cinema technology, RealD 3D is installed in approximately 23,500 auditoriums by approximately 1,000 exhibitors in 74 countries around the world (as of June 30, 2013).
 

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Grupo Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/ Grupo Cinemex Directory page
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