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BIRTV 2013, Beijing—Aug 20, 2013

Christie Offers Exhibitors High Value Entertainment Solutions at BIRTV 2013

As a world leader in visual display technology, Christie®  will be offering a showcase of high value solutions at the upcoming BIRTV 2013 in Beijing, China. These solutions, ranging from exhibition to multiplex monitoring, are customized to help exhibitors maximize their return on investments through cost efficiency, and at the same time, preserve the visual integrity of their movie screenings.

“One of Christie’s core values is innovation. We firmly believe that we can provide an innovative combination of integrated solutions that can best meet the needs of our customers and add value to their business,” comments Lin Yu, vice president, Christie Asia Pacific. “BIRTV 2013 will be a platform for us to present the highlights of our extensive range of high quality, high value integrated Christie solutions that can help exhibitors achieve cost savings in projector usage, lamp efficiency, centralized monitoring, lobby displays and other related operational costs.”    

Christie Solaria® One+
Making its official launch in China, the high-value premium Christie Solaria  One+ is designed for use in emerging markets and community theaters whose screen sizes are less than 10.6 meters (35 feet) wide. The DCI-compliant projection solution produces the highest quality images at the lowest possible total cost. It includes all of the features of the brightest in-class Christie Solaria One with a brightness of 9000 lumens within the DCI color space. 

Like the Christie Solaria One, the Christie Solaria One+ digital cinema solution comes complete with a lens, custom-designed Xenon lamp, and a Christie Integrated Media Block (IMB) with its own easy to operate Screen Management Software (SMS). This reliable solution is easy to operate and maintain, and has the lowest total cost of ownership on the market.

Christie Duo™ dual-projection solution
China’s renowned exhibitors including Wanda Cinema Line and Shimao Cinema are currently using Christie Duo dual-projection solution to create and deliver their own, branded premium theater experiences. This cost-effective and financially-accessible integration kit can be purchased with either 2K or 4K Christie Solaria™ Series digital cinema projectors, or as a standalone integration kit for customers who already owned Christie projectors. Users can choose between a choice of two configurations: a compact and convenient stacking system for 3D installations, or a new, innovative physical configuration that perfectly aligns every pixel on the screen for optimal 2D and 3D presentations. 

Coupled with automated features that easily calibrate, align and optimize the images from both Christie Solaria Series 2K or 4K digital cinema projectors, Christie Duo delivers a completely seamless, premium movie experience for the world’s largest screens. When combined with world-leading 3D systems, exhibitors can achieve 3D image brightness levels up to twice as high as what can be achieved using the current large-format market leader — at a significant overall cost saving. 

Christie CP4230 
As the pioneer of digital projection technology for cinema, with more digital cinema solutions deployed worldwide than any other manufacturer, Christie will be displaying the Superior 4K DLP Digital Cinema® Projector – Christie CP4230. As the newest additions to the Christie® Solaria™ Series, it provides the only solution built with the Christie 4K+4 advantage that includes maximum performance for 3D, Christie Pixel Track™ technology for optimum image quality, simple maintenance procedures and the lowest cost of ownership of any digital projector on the market. Coupled with the Christie IMB, the robust and cost-effective Christie CP4230 provides the brightest, highest resolution in its class.
Christie Microtiles

To help exhibitors elevate their “lobby” experience to a new level, Christie will be presenting a turnkey multi-touch video wall solution to create an amazing interactive digital experience. A large-format interactive 6x4 Christie MicroTiles® display will be showcased together with a Christie Interactivity Kit and a Christie JumpStart to create an interactive “Gaming”  wall. All visitors will be able to have an opportunity to participate in Rovio Entertainment Ltd’s “Angry Birds” game and witness the contents in vibrant, brilliant true-to-life colors. 

Christie Superior Performance Xenolite Lamps
Leveraging the latest in Xenon lamp technology, the new Christie Superior Performance Xenolite lamp series including CDXL-20SP (2kW), CDXL-30SP (3kW) ,  CDXL-45SP (4.5kW) and CDXL-60SP (6kW), offers 99.999 percent in-theatre uptime reliability, while maintaining a brightness that is 30% longer than current lamps. Capable of delivering a true representation of color in any cinema environment, these lamps provide a stable color temperature, a wide range of power levels, excellent color rendition and a long-lasting performance consistency, with excellent resistance to flicker, ignition difficulty and explosion. 

Designed specifically for the Christie Solaria CP2220, CP2230 and the Christie 4K Cinema projectors, the increased brightness offers more captivating 2D and 3D experiences, with no reduction in overall lamp performance. With warranties of up to 3,200 hours, exhibitors can increase their theatre’s overall profitability by postponing lamp replacements, thus benefiting from reduced lamp costs and fewer maintenance interruptions. 

Christie® Avias-TMS™ Theater Management System
Christie will also display its Christie® Avias-TMS™ Theater Management System engineered to provide exhibitors with a simple and efficient centralized management of their multiplex’s entire projection operation. Through a single user-friendly Web interface, users can create and schedule screen playlists with easy drag-and-drop functionality, monitor the status of all their screens and manage their Key Delivery Messages (KDMs) from a single location. 

The Christie® Avias-TMS OS and hardware fully supports any DCI-compliant projectors and servers to allow a seamless integration into any existing theater system setup. It also provides a rich Application Program Interface (API) for point-of-sale integration of automatic schedule creation software within the TMS, reducing the time and energy needed to maintain two different systems. Its vault of features will help to reduce the costs and inefficiencies of managing digital projectors separately. 



Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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