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# 1936 Scophony

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Beijing and Los Angeles (—Aug 22, 2013

RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China

UME International Cineplex to Install RealD 3D Technology on Additional 50 Screens Across Northern China Locations
Global 3D and visual technology licensor RealD Inc. (NYSE: RLD) and UME International Cineplex announced today an agreement to install RealD 3D technology on an additional 50 cinema screens across UME International Cineplex’s Northern China locations.  

Combined with the 50 current RealD 3D installations at UME International Cineplex’s Southern China locations, UME International Cineplex will have a total of 100 RealD 3D equipped screens across its circuit.  Under the terms of the expanded agreement, RealD becomes the exclusive circuit wide 3D technology provider for UME International Cineplex.  Installations of RealD 3D technology at UME International Cineplex’s Northern China locations have already begun.
 
“Currently, the world’s brightest 3D projection technology is provided by RealD.  UME International Cineplex Group will exclusively use the latest 3D technology of RealD.  Among Chinese moviegoers, there is a tremendous demand for 3D movies, and there are more and more 3D movies being made and released.  I believe RealD will have great prospects in China,” said See-Yuen Ng, founder and chairman of UME International Cineplex.
 
“It is exciting to see UME’s continued development in the China cinema market and RealD is honored to be a part of it,” said Edman Chan, RealD’s Vice President and General Manager, Cinema, Asia Pacific. “Together, we will deliver the bright, lifelike and immersive visual experience for the viewing audience that has become synonymous with RealD 3D.”
 
Since opening their first cinema in 2002, UME International Cineplex has been dedicated to delivering the ultimate movie experience to Chinese audiences.  By the end of 2013, UME International Cineplex expects to be operating 22 cinemas, 253 screens and 31,700 seats, with box office revenues estimated to exceed 600 million RMB.
 
RealD 3D is currently available on approximately 1,300 cinema screens in China with future commitments for approximately 1,000 additional installations for a total of approximately 2,300 screens.
 
The world’s most widely used 3D cinema technology, RealD 3D is installed in approximately 23,500 auditoriums by approximately 1,000 exhibitors in 74 countries around the world (as of June 30, 2013).
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About UME (Ultimate Movie Experience): UME (Ultimate Movie Experience) Directory page
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