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London—Sep 5, 2013
Empire Cinemas to Bring the IMAX Experience® to Famous Empire Leicester Square Cinema
UK's Largest Independent Exhibitor to Revitalize Landmark Theatre with IMAX®
IMAX Corporation (NYSE: IMAX; TSX: IMX) and Empire Cinemas today announced an agreement to install an IMAX® theatre at London's famous Empire Leicester Square, one of the U.K.'s oldest and largest cinemas that is home to some of Europe's biggest movie premieres.
The Empire Leicester Square first opened its doors as a theatre in 1884 and from the earliest days of the moving image has been at the forefront of advances in cinema technology, where, in March 1896, Louis and Auguste Lumière presented the first theatrical performances of a projected film to a paying U.K. audience.
Justin Ribbons, CEO of Empire Cinemas, said: "We're extremely excited to be adding an IMAX® theatre to our flagship location. The introduction of IMAX® further reinforces our commitment to providing the most cutting edge, immersive viewing experience to our customers and will reinforce The Empire Leicester Square's position as the home of the UK's best cinema-going experience for years to come."
"IMAX has theatres in some of the world's most iconic locations and we're delighted to partner with Empire Cinemas to add the famous Empire Leicester Square to this celebrated list," said Andrew Cripps, President, IMAX EMEA. "Today's agreement underscores the momentum that continues to build for IMAX in Europe and the power of the IMAX brand as the premium entertainment option at the world's most renowned locations."
Under the terms of the agreement, the new IMAX theatre at Empire Leicester Square will eventually transition to IMAX's next-generation laser digital projection system, which is expected to set a new benchmark as the industry's premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco's unique laser innovations, represents the culmination of the largest R&D initiative in IMAX's history and will enable IMAX's largest screens to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.
About IMAX Corporation:
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
About Empire Cinemas:
Empire Cinemas is the largest independently-owned cinema chain in the UK. Currently operating 185 screens in 18 cinemas across the United Kingdom, Empire Cinemas screens everything from mainstream blockbusters to art-house classics in quality cinemas, staffed by individuals who are knowledgeable and enthusiastic about film. Its flagship London location, Leicester Square, was the first cinema in Europe to launch IMAX's new laser projection system this September.
Empire Cinemas Directory page
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More Empire Cinemas Press Releases:
Nov 3, 2015
Hollywood Software Inks Deal with Empire Cinemas to Utilize its TCC3 TMS and FilmStore SMS at New Jarman Square Complex, Hemel Hempstead
Apr 20, 2015
Empire Cinemas Expands IMAX® Commitment with Three-Theatre Deal in England
Jan 15, 2015
Empire Cinemas Extends Partnership with MasterImage 3D as Provider of Premium 3D Solutions for all Theatres
Jun 18, 2012
Empire Cinemas Selects Cinedigm Software to Manage Digital Cinemas in UK, Including Iconic Empire Leicester Square in London
Sep 10, 2010
Empire Cinemas to use Arqiva’s Digital Cinema Satellite System
Jul 15, 2009
MasterImage Strikes 3D Deal with Empire Cinemas
Sep 20, 2007
Arts Alliance Media, Eagle Rock Entertainment and Empire Cinemas Join Forces to Bring “Queen Rock Montreal” Concert Film to the Big Screen in Digital Cinema
Mar 15, 2007
Empire Cinemas launches its first all digital cinema
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