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# 1939 Format Debate

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London—Sep 5, 2013

Empire Cinemas to Bring the IMAX Experience® to Famous Empire Leicester Square Cinema

UK's Largest Independent Exhibitor to Revitalize Landmark Theatre with IMAX®
IMAX Corporation (NYSE: IMAX; TSX: IMX) and Empire Cinemas today announced an agreement to install an IMAX® theatre at London's famous Empire Leicester Square, one of the U.K.'s oldest and largest cinemas that is home to some of Europe's biggest movie premieres.
 
The Empire Leicester Square first opened its doors as a theatre in 1884 and from the earliest days of the moving image has been at the forefront of advances in cinema technology, where, in March 1896, Louis and Auguste Lumière presented the first theatrical performances of a projected film to a paying U.K. audience.
 
Justin Ribbons, CEO of Empire Cinemas, said: "We're extremely excited to be adding an IMAX® theatre to our flagship location. The introduction of IMAX® further reinforces our commitment to providing the most cutting edge, immersive viewing experience to our customers and will reinforce The Empire Leicester Square's position as the home of the UK's best cinema-going experience for years to come."
 
"IMAX has theatres in some of the world's most iconic locations and we're delighted to partner with Empire Cinemas to add the famous Empire Leicester Square to this celebrated list," said Andrew Cripps, President, IMAX EMEA. "Today's agreement underscores the momentum that continues to build for IMAX in Europe and the power of the IMAX brand as the premium entertainment option at the world's most renowned locations."
 
Under the terms of the agreement, the new IMAX theatre at Empire Leicester Square will eventually transition to IMAX's next-generation laser digital projection system, which is expected to set a new benchmark as the industry's premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco's unique laser innovations, represents the culmination of the largest R&D initiative in IMAX's history and will enable IMAX's largest screens to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks. 
 

About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page About Empire Cinemas: Empire Cinemas is the largest independently-owned cinema chain in the UK. Currently operating 185 screens in 18 cinemas across the United Kingdom, Empire Cinemas screens everything from mainstream blockbusters to art-house classics in quality cinemas, staffed by individuals who are knowledgeable and enthusiastic about film. Its flagship London location, Leicester Square, was the first cinema in Europe to launch IMAX's new laser projection system this September. Empire Cinemas Directory page
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