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Los Angeles—Oct 25, 2005

Real D Announces Largest Ever North American Deployment of Digital 3 D Cinema

Top Theater Circuits in United States, Canada and Mexico Commit to REAL D Cinema Platform
Driving a historic rollout of digital cinema in North America, REAL D, the leader in the delivery of premium 3-D experiences, has reached five year licensing deals with 24 theater circuits in the United States, Canada and Mexico for the initial installment of REAL D Cinema systems for the exhibition of digital 3-D content. Eighty-five screens in the United States and Canada and four screens in Mexico will offer feature presentations in the REAL D Cinema format starting with the Nov. 4, 2005 launch of Disney’s Chicken Little, the highly anticipated, first-ever CG animated feature from the studio.

AMC Theatres, Century Theatres, Dickinson Theatres, Harkins Theatres, Loews Cineplex Entertainment, Muvico Theaters, National Amusements, Rave Motion Picture Theaters and Regal Entertainment Group are among the U.S. and Canadian based theater chains adding REAL D Cinema systems to venues in top markets. CINEMEX, Cinépolis and MMCinemas will offer REAL D Cinema on screens in Mexico City and Monterrey, Mexico. A complete list of REAL D Cinema partners is below.

“REAL D Cinema is the next step in the evolution of cinema,” said Michael V. Lewis, Chairman, REAL D. “It not only provides our exhibitor partners with premium entertainment experiences that can’t be duplicated at home, but it also equips theaters with the latest digital entertainment capabilities and expands their opportunities to deliver new and unique programming.’’

“Digital 3-D cinema is the future, and theater owners looking to differentiate and improve the movie-going experience are choosing REAL D Cinema for its quality images, ease of use and affordability,’’ said Joseph Peixoto, President, Worldwide Cinema, REAL D. “REAL D Cinema is the first system capable of capturing a sizeable cinematic footprint, making 3-D a mainstream reality.’’

REAL D will announce additional exhibition partners in the coming months as the company works towards its goal of equipping more than 1,000 screens globally with REAL D Cinema systems over the next two years to accommodate the future release of 3-D content, including motion pictures and live events.

REAL D Cinema systems adhere to the technical specifications for theatrical digital equipment outlined by Digital Cinema Initiatives, LLC (DCI), allowing for any compliant digital system to be upgraded to a REAL D Cinema system. REAL D Cinema systems are comprised of several components, including a specially-treated movie screen; REAL D Cinema glasses; and, a REAL D Cinema Z-Screen lens that mounts in front of the digital projector, enabling the projector to show 3-D. Customized software by REAL D integrates the components to deliver a flawless 3-D movie experience.

Exhibitors are choosing REAL D Cinema systems for their ability to play either digital 2 D or 3 D content using the same projector, and for REAL D Cinema’s 3-D glasses, which are easily stylized and can be taken home by the audience as souvenirs.

“REAL D Cinema is the first truly transforming technology to meaningfully enhance the movie-going experience,” said Tom Stephenson, President and Chief Executive Officer, Rave Motion Picture Theaters. “Digital cinema is nothing without 3-D. 3-D is the killer app for digital cinema.”

“We’re enthused to work with Disney and REAL D to rollout this exciting next step in exhibition entertainment,” said Tony Kerasotes, Chief Executive Officer, Kerasotes ShowPlace Theatres.

"We are very excited with the recent partnership of REAL D Cinema and MegaPlex Theatres,” said Dale Harvey, General Manager, MegaPlex Theatres, part of the Larry H. Miller Group. “The exceptional pairing of REAL D Cinema's digital and 3-D technology will give our movie audiences a unique experience and more reasons than ever to see Hollywood's latest movies at MegaPlex Theatres. We are looking forward to our first 3-D show of Chicken Little on November 4th."

The following U.S. and Canadian theater circuits and independently owned theaters will be equipped with REAL D Cinema systems:
• AccessIT's Pavilion Digital Showcase Theatre
• AMC Theatres
• Celebration Cinema
• Century Theatres
• Cineplex Galaxy LP
• Classic Cinemas
• Crown Theatres, LLC
• Dickinson Theatres/Midwest Cinema Group
• Harkins Theatres
• Kerasotes ShowPlace Theatres, LLC
• Loews Cineplex Entertainment
• Malco Theatres, Inc.
• Mann Theatres
• MegaPlex Theatres, Inc.
• Muvico Theaters
• National Amusements
• Premiere Theaters, LLC
• Rave Motion Picture Theaters
• Regal Entertainment Group
• Santikos Theatres

Select screens at the following Mexican theater chains will be equipped with REAL D Cinema systems:
• Cinépolis
• MMCinemas
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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