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# 1963 Dalto

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Rancho Cordova, Calif., USA—Oct 1, 2013

Cobb Theatres to Expand Deployment of Immersive Audio with Auro 11.1 By Barco

Exhibitor plans to deploy Auro 11.1 systems in multiple locations
Barco, a global leader in digital cinema technology, is supporting Cobb Theatres in its quest to roll-out immersive audio in its premium auditoriums following deployments of Auro 11.1 by Barco in its Lakeland, Florida and Leesburg, Virginia sites. 
 
Having received overwhelmingly positive audience reaction to movie showings featuring Auro 11.1 immersive audio, Cobb is planning to expand the deployment of Barco’s industry-leading cinema sound solutions on a wider scale.

Smart financial sense
“We have crunched the numbers and Barco’s Auro 11.1 is the most affordable solution to bring immersive audio to our patrons,” comments Jeremy Welman, COO of Cobb Theatres. “For this reason we are incorporating Auro into our aggressive expansion plans over the next few years, starting with the installation of Auro 11.1 in some of our existing auditoriums. Barco has been a trusted digital projection partner for many years, and we are excited to expand our relationship by procuring their cutting-edge cinema sound technology.”

Elevating the moviegoing experience
Cobb Theatres has fully embraced the concept of a “destination theater,” offering specialty cocktails and gourmet restaurant-quality fare, with an emphasis on plush comfort and elite-class guest service.  The exhibitor’s selection of Auro 11.1 is a natural extension of Cobb’s desire to offer its guests the ultimate in cinema entertainment for a discerning audience.

Flexible and easy to deploy
In addition to the excellent quality that the Barco solution delivers in terms of high-fidelity immersive sound, the Auro 11.1 system is also installation-friendly. “Operationally, Auro 11.1 is the most flexible and easy-to-deploy system available on the market, which allows us to bring this kind of cinematic impact to our audiences in both an efficient and cost-effective way,” comments Freddie Dobbs, VP of Construction and Technology for Cobb Theatres.

Shaping the future of cinema technology
Auro 11.1 by Barco is designed in accordance with a sound reproduction layout consisting of three layers (traditional Surround Sound with Height and Overhead layers), which enables studio sound mixers to move objects around in space to create the most life-like acoustical experience. Auro 11.1 is fully compatible with existing audio equipment and current workflows. 

“We are thrilled to grow our already significant relationship with Cobb Theatres as they continue their investment in technologies designed to achieve cinema excellence,” comments Patrick Lee, Vice President Digital Cinema for Barco North America. “It is always a pleasure to partner with exhibitors that understand the value that our solutions provide for an increasingly sophisticated moviegoing audience.”

About Auro Technologies 
Auro Technologies (www.auro-3d.comwww.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cobb Theatres: Cobb Theatres, based in Birmingham, Ala., is a progressive motion picture exhibitor operating 231 screens at 19 locations throughout the Southeastern United States. We are committed to being the leader in providing the ultimate entertainment experience, while maintaining a rich heritage of family values and integrity. Consistently surpassing our guests' expectations is a natural outgrowth of our dedication to empowering team members to deliver excellence in guest service. Cobb Theatres Directory page
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