Having received overwhelmingly positive audience reaction to movie showings featuring Auro 11.1 immersive audio, Cobb is planning to expand the deployment of Barco’s industry-leading cinema sound solutions on a wider scale.
Smart financial sense
“We have crunched the numbers and Barco’s Auro 11.1 is the most affordable solution to bring immersive audio to our patrons,” comments Jeremy Welman, COO of Cobb Theatres. “For this reason we are incorporating Auro into our aggressive expansion plans over the next few years, starting with the installation of Auro 11.1 in some of our existing auditoriums. Barco has been a trusted digital projection partner for many years, and we are excited to expand our relationship by procuring their cutting-edge cinema sound technology.”Elevating the moviegoing experience
Cobb Theatres has fully embraced the concept of a “destination theater,” offering specialty cocktails and gourmet restaurant-quality fare, with an emphasis on plush comfort and elite-class guest service. The exhibitor’s selection of Auro 11.1 is a natural extension of Cobb’s desire to offer its guests the ultimate in cinema entertainment for a discerning audience.Flexible and easy to deploy
In addition to the excellent quality that the Barco solution delivers in terms of high-fidelity immersive sound, the Auro 11.1 system is also installation-friendly. “Operationally, Auro 11.1 is the most flexible and easy-to-deploy system available on the market, which allows us to bring this kind of cinematic impact to our audiences in both an efficient and cost-effective way,” comments Freddie Dobbs, VP of Construction and Technology for Cobb Theatres.Shaping the future of cinema technology
Auro 11.1 by Barco is designed in accordance with a sound reproduction layout consisting of three layers (traditional Surround Sound with Height and Overhead layers), which enables studio sound mixers to move objects around in space to create the most life-like acoustical experience. Auro 11.1 is fully compatible with existing audio equipment and current workflows.
“We are thrilled to grow our already significant relationship with Cobb Theatres as they continue their investment in technologies designed to achieve cinema excellence,” comments Patrick Lee, Vice President Digital Cinema for Barco North America. “It is always a pleasure to partner with exhibitors that understand the value that our solutions provide for an increasingly sophisticated moviegoing audience.”About Auro Technologies
Auro Technologies (www.auro-3d.com
) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).