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# 1939 Baird
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Orlando, FL—Oct 26, 2005

Sony and QuVIS Team to Deliver 4K Digital Cinema Projection System

Combination of Sony SXRD 4K Projector and QuVIS 4K Capable Server Offers Exhibitors the Core Infrastructure Necessary for a New Era of Cinema Technology
At ShowEast 2005, Sony and QuVIS are announcing the availability of QuVIS' Cinema Server, which has been developed by QuVIS to work with Sony's SXRD 4K digital cinema projector.

With Sony's SXRD projector already establishing 4K digital cinema as a technological reality, the 4K-readiness of QuVIS' Cinema Server now adds one more layer of practical reality for exhibitors, offering them the core infrastructure necessary for displaying digital motion pictures in the highest resolution and quality available.

Sony is bringing its SXRD projector, which is now available and shipping to customers, to ShowEast fresh off a successful demo last week in Hollywood, where the final, market-ready version of the projector was unveiled. The joint development relationship with QuVIS marks the continuing evolution of both companies' digital cinema technologies.

"When we designed our third-generation digital cinema and mastering servers, we understood what the industry might want in terms of resolution, bandwidth and interfaces," said Kenbe Goertzen, CEO of QuVIS. "When Sony approached us to pursue development of a 4K DCI-compliant server, it was entirely consistent with our road-map and thus became more a matter of resource allocation than a complete redesign of an existing product. We are very excited to be supporting their 4K projector."

Designed as a platform for digital cinema playback, the QuVIS Cinema Player offers a range of options today, including 2K, 3D, DCI JPEG2000, MXF and AES encryption and key management. The QuVIS Cinema Player 4K is the logical next step for the QuVIS Cinema Player range of options, and, according to QuVIS, in conjunction with the Sony SXRD technology, eliminates debate about the "possibility" of a future 4K system. Both QuVIS and Sony have the resources and commitment to deliver solutions that meet or exceed the DCI spec.

"Enabling the effective implementation of digital cinema is more than developing a new product," said John Scarcella, president of Sony Electronics, Broadcast and Business Solutions Company. "It's about offering exhibitors a more complete and cost-effective system solution, and that's what we've been able to achieve by working with QuVIS. Their server architecture was clearly the ideal complement for our SXRD projector, in terms of their technology's scalability and flexibility."

Sony's SXRD 4K digital cinema projector features a 4096 x 2160 pixel resolution to produce nearly four times the pixel count of current high definition TV displays. Complementing the projectors' outstanding pixel resolution is a high contrast ratio for deep blacks, outstanding picture uniformity and superb signal processing, including 4:2:2 to 4:4:4, which yields better tonal reproduction.

"We've continually worked to improve and refine our SXRD technology to ultimately deliver the type of moviegoing experience that theater patrons desire," said John Kaloukian, general manager of display systems for Sony Electronics. "This relationship with QuVIS is part of our ongoing effort to work with leading companies to develop the highest-quality digital cinema solutions."

Since 1999, the QuVIS architecture has played an integral role in the digital cinema industry. QuVIS digital cinema servers were the first to play both 4K and 2K content, as well as the first to play and master 3D content.
Sony Digital Cinema Solutions Contacts: Americas
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
 
EMEA
Elizabeth Pierce
Sony Professional
Phone : +44 (0) 1256 483481
elizabeth.pierce@eu.sony.com
About Sony Digital Cinema Solutions: Sony Digital Cinema Solutions combines a full range of Sony technologies, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content  development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony’s VPF administration, that can make converting to digital easier and more affordable than ever before. Sony Digital Cinema Solutions Directory page Sony Digital Cinema Solutions Web Site About QuVIS, Inc.: Quvis Technologies Inc. is a provider of digital cinema software and service. Quvis offers filmmakers, post-production houses and exhibitors a fast, reliable and attractively priced alternative for creating, archiving and distributing studio quality DCPs. For nearly two decades Quvis Technologies, Inc, a Seacoast Capital Partners company, has invented technology to move vast amounts of data in real time with extraordinary visual representation quality. Quvis' patented Quality Priority Encoding (QPE) enables ultra high quality image storage in an efficient format, without risking the distortion that often accompanies compression techniques. Quvis products have been trusted by more than 2,000 customers for digital mastering and cinema playback including Pixar, Universal, Paramount, Sony/Columbia Pictures, Fox, Miramax, Lucas Films, Warner Brothers, Light Storm, and DreamWorks. QuVIS, Inc. Directory page
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