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# Baird 1930

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Costa Mesa, CA—Oct 16, 2013

QSC Audio Promotes Barry Ferrell to Senior Vice President and Chief Strategy Officer

QSC Audio Products, LLC., is proud to announce the promotion of Barry Ferrell to the position of Senior Vice President and Chief Strategy Officer.

Barry Ferrell began his career at the company in 1990 as an Applications Engineer and was the first technical hire at the company in the sales and marketing department. In 2009, Barry assumed the leadership role of the Cinema Group at QSC, and was promoted to Vice President of Cinema in October 2012. Under Barry's leadership, QSC has become a leader in the global cinema market. 

Over his 23-year career at QSC, Barry has served as the product manager for every cinema product developed at QSC, including DCA amplifiers, DCM crossover/monitors, DCS loudspeakers, and the DCP line of Digital Cinema Processors. In addition, Barry has had significant input in the development of other major products in the Installation markets. 

In his new role of Chief Strategy Officer, Barry’s responsibilities will include helping to set the overall strategic direction of the company. In addition, he will be responsible for the development and execution of product strategies across all of the markets served by QSC. 

“Barry’s success in the cinema group has proven that he’s mastered the skills of anticipating a market’s needs, developing the strategies to address them, and most importantly, marshaling the internal resources to execute the necessary tactics in an efficient and timely manner,” says Joe Pham, QSC Chief Executive Officer. “We’re looking forward to being able to apply his perspective and leadership skills across the entire product development organization.” 

Although he will remain involved with the cinema group at a strategic and product planning level, day to day operations of QSC Cinema will be managed by Danny Pickett and Mark Mayfield. As Cinema Sales Manager, Danny Pickett will be responsible for sales and customer support, while Cinema Marketing Manager Mark Mayfield will manage all marketing related functions and activities. 

“Clearly, strategy must be consistent across any organization,” says Ferrell. “Product strategy must be supported by complementary sales and distribution strategies. At the same time, sourcing and logistics continue to be vital to QSC’s success and profitability in a global market. As I look forward to the challenges of my new role, I have the utmost confidence in Mark and Danny to lead the cinema team going forward.” 
QSC Contacts: Danny Pickett, 
Director, Global Cinema Sales
danny.pickett@qsc.com

Mark Mayfield, 
Director, Global Cinema Marketing 
QSC Web Site:
Logo: QSC, LLC About QSC, LLC: QSC is the world’s leading manufacturer of professional power amplifiers, loudspeaker systems, and advanced audio products tailored for the cinema, contracting, live sound and music industries.  QSC is the leader of complete cinema audio technology under one brand. After over four decades, QSC, LLC, has become a globally recognized leader in professional audio. This prominence is the result of the company's mission to establish new standards of reliability and performance through the development of breakthrough technologies. QSC's products meet the demanding requirements of audio professionals in concert, installation, portable entertainment and cinema applications. QSC, LLC Directory page QSC, LLC Web Site
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