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Miami, Florida—Oct 25, 2013

Sony Signs Agreement with Cine Center to Digitalize its Cine Center Chain in Bolivia

Today the Professional Division of Sony Latin America, Inc. announced that it signed an agreement with Cine Center , leading exhibitor in Bolivia, to fully digitalize its cinema theaters. The agreement reflects both companies’ commitment to offer their audience a superior way to experience movies. 
 
Sony will provide Digital Cinema solutions including central Server, Theater Management System and NOC service as one package solution. With these latest solutions, Cine Center will be able to enjoy the vast benefit of digitalized theater operation. 
 
"Cine Center, under the leadership of Mr. Jordi Chaparro, has always been at the forefront of providing latest technology to Bolivian patrons to have the best possible movie-going experience," said Seiichi Yamamoto, President of Sony Professional Latin America  "I am so excited that the movie-goers in Bolivia will experience the full proof 4K exhibition for many years to come. Furthermore, I am confident that Sony’s total solution including VPF program, Theater Management System and NOC monitoring services will enhance the operational capability of Cine Center." 
 
Considered the leader in 4K technology, Sony’s Digital Cinema 4K projection system has the highest digital cinema projection quality available. Sony’s advanced SXRD ™ microdisplay chip uses reflective liquid crystal technology to create over 8 million pixels, enabling it to deliver amazing resolution and picture quality for a more compelling and entertaining experience. The new R515 is the cutting edge 4K projectors for middle size screen with incomparable contrast ratio of 8000:1(average). Sony is strongly promoting 4K technology, four times higher resolution than 2K projection system, as the standard of Cinema Industry not just by promoting projector but also supporting film production with cutting edge 4K cameras
 
In addition, Sony will also manage VPF (Virtual Print Fee) program for Cine Center which will hugely support the transition of the movie theater to digital exhibition and operation in terms of financing.
 
"As a leading cinema in Bolivia, it is our focus to provide our customer with the best quality in digital cinema. 4K, definitely, is the way to go and Sony, especially R515, is the obvious pick for our future proof equipment." , commented Jordi Chaparro, President of Cine Center, "Sony also delivers flexible offer in terms of VPF which will help our business plan for rapid digitalization. We are looking forward to further business opportunities with Sony group.


Contacts: For more information please contact:  
Felicia Travaillot, Marketing Communications, 
Sony Professional Solutions Latin America, 
felicia.travaillot@am.sony.com, 
Web: www.sonypro-latin.com
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Cine Center Entertainment Group: Cine Center Entertainment Group operates in Bolivia (South America), in the three (3) major cities Santa Cruz de la Sierra, Cochabamba y La Paz. We operate multiscreen cinemas, and, as of December 2012, an average of 90% of the market share, which is well above the Bolivian motion picture exhibition industry average. Cine Center Entertainment Group Directory page About Sony Latin America Inc.: Sony Latin America Inc. (SOLA), Sony Professional Solutions Latin America Division (PSLA), headquartered in Miami, Florida, is the leading provider of advanced technology equipment to broadcasters and other professional users. As part of SOLA, Sony PSLA is dedicated to the sale, marketing and customer service of a wide range of professional products that are distributed throughout Latin America and the Caribbean. Sony Latin America Inc. reserves the right to change products or specifications without notice. The availability of products and services may vary from one country to another. The product images displayed are examples only and may vary from products actual products sold. Product color may vary. For more information please contact:  Felicia Travaillot, Marketing Communications, Sony Professional Solutions Latin America, felicia.travaillot @ am.sony.com, Web: www.sonypro-latin.com
Sony Latin America Inc. Directory page
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