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# 1933 Sanabria

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Chennai, India—Nov 29, 2013

Tamil Thriller Vidiyum Munn to Be Released with Auro 11.1 Immersive 3D Audio

November, Vidiyum Munn, a dark suspense thriller by director Balaji K. Kumar, will premiere in theaters across India in Auro 11.1 by Barco. The highly anticipated Tamil picture is the latest in a series of top productions to be mixed with Auro 11.1 immersive sound technology and is testament to the success of the platform in the Indian movie industry.

Auro 11.1, Barco’s next-generation immersive sound technology, creates the most impactful motion picture experience. Its unique three-layer approach allows for an envelopment of sound unmatched by any other system. Since its release in 2010,the fully immersive 3D sound of Auro has been rapidly conquering the Indian movie scene. Both theaters and production studios have embraced the format, resulting in an impressive number of installations so far.

Enhanced cinematic experience
Director Balaji K. Kumar discovered the capabilities of Auro while watching Vishwaroopam, the first Indian movie to feature the new format. After visiting AM Studios, one of India’s most famous recording studios equipped with the Auro-3D® system which includes the Auro processor from Barco, he was immediately sold on it. “I’m convinced audio plays an important role in any movie. It can really change the dynamics and accounts for 50 per cent of the total experience,” Balaji commented. “During the post-production of Vidiyum Munn, I studied different alternatives for the 5.1 channel audio. Auro really stood out. I was impressed by the sound quality, its simplicity and the added value it brings to the entire cinematic experience.”

Abel Garamhegyi, managing director at Barco India explains: “Because the human being is driven by images as well as sound, we are aiming to reach perfection in both and completely immerse the audience. And it seems like we have succeeded: bookings for halls where Auro 11.1 has been installed are much higher. Auro 11.1 is proving to be a very powerful differentiator, motivating people to come together and enjoy an overall experience instead of watching their television sets at home.”

Maximum compatibility
The success of Auro across Indian movie theaters is no coincidence by any means. Apart from the unique immersive sound quality, the system is perfectly compatible with existing 5.1 installations. “The system demands minimal hardware investments and achieves maximum results in 3D sound with a minimum number of speakers,” Garamhegyi explained. On top of that, the platform is capable of supporting future immersive standards as they become available.” 

Dynamic soundtracks
Sivakumar Vijayan worked as the audiographer for Vidiyum Munn. “Balaji K. Kumar wanted the sound of the film to be very dynamic, as it has tense moments throughout,” explained Sivakumar. “It had to be an immersive soundscape, enveloping the audience from all directions. In mixing the film’s audio and music, I used the Auro-Matic plugin – a set of upmixing algorithms – quite extensively. Even after folding the audio down to 5.1, it gives you an impressive, enhanced result. I have been in the industry for twenty years and so far I never came across a plugin capable of doing this. It made my job a whole lot easier and definitely added to the intensity of the scenes.”

About the crew
Vidiyum Munn is the first Tamil production by writer, director and visual designer Balaji K. Kumar. The movie tells the dramatic story of four men hunting down two women, each for their own perverse reasons. In the past, Balaji’s Twelve twisted tricks won the Golden trailer award in 2002. In 2007 he received a host of awards for 9 lives of Mara, a cult hit featuring Shakespearian plot twists and a film noir screenplay. 

A gold medalist from Sathyajit Ray Film and Television Institute, Sivakumar Vijayan made his debut as a cinematographer in Vidiyum Munn. Sivakumar had the privilege of working with P.C. Sreeram for a couple of years before Balaji. K. Kumar spotted him as the right person to handle the camera for Vidiyum Munn.  “Naturally, we are extremely honored that this renowned crew has chosen Auro 11.1 by Barco to support their ambitious project,” Garamhegyi added.

About Auro Technologies 
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® product suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).


Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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