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Kortrijk, Belgium—Dec 11, 2013

Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region

With the innovative Auro 11.1 audio platform and our support for the adoption of an open standard for immersive sound, digital cinema pioneer Barco has managed to bring “immersive cinema” to a whole new level. In the APAC region alone, more than fifty screens have been equipped with the three-layer sound technology.

In the next twelve months, five additional Asian based mixing studios are upgrading their equipment to the "Auro-3D® Studio System" and ten Asian feature films, including No. 1Race GurramVishwaroopam 2, and Kochadiyaan, will be released in Auro 11.1 by Barco. In addition, Barco partner MBS Studios in Hong Kong and H. Brother in China will be releasing a strong slate of regional titles, further increasing the solution’s impact on the Asian cinema industry.
 
Outside of the APAC region, Auro 11.1 is drawing the attention of leading cinema exhibitors and audio post-production studios alike, with nearly one hundred installations completed in theaters worldwide and over 50 films in our pipeline.  “Auro 11.1 installations continue to increase at a substantial pace worldwide,” states Brian Claypool, senior director of strategic business development at Barco. “With recent announcements from top exhibitors such as Regal Entertainment Group and Cinemark USA, we have more than 250 confirmed installations in the pipeline.”
 
Resounding success
So far, more than twenty-five leading post-production studios have installed the Auro 3D Studio System, including Skywalker Sound, DreamWorks Animation, 20th Century, Fox, and other leading post production facilities in Hollywood. As a result, over thirty feature films mixed and released in Auro 11.1 are now available. Twenty more have been confirmed for release next 12-month, including I-FRANKENSTEIN and the three DreamWorks animation films Mr. Peabody and Sherman, How to Train your Dragon 2, and Home with additional titles to be announced in the coming weeks. In short, there will be ample opportunities for audiences around the world to discover what “immersive cinema” really means.
 
Three layers of sound 
Developed by Auro Technologies and powered by Barco, the Auro 11.1 sound format integrates three layers of sound: surround, height, and overhead–a huge step forward compared to the conventional 5.1 or two-layered “object-based” formats. Thanks to its 11.1 configuration, it allows sound mixers to move objects around in space and reproduce the immersive aspects of a film soundtrack in a way that is more compatible with their current workflow. The Auro 11.1 sound technology provides the best acoustic experience at the most commercially viable price point in the market.
 
Discover Auro 11.1 immersive sound from 10 through 12 December at CineAsia in Hong Kong, booth 301, Hall G at Hong Kong Convention and Exhibition Centre. Exhibitors and film producers will have the exclusive opportunity to visit MBS Studios and see the solution at work in a studio environment.
 
About Auro Technologies 
Auro Technologies (www.auro-3d.comwww.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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