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PARK RIDGE, N.J.—Nov 16, 2005
Technicolor to Include Sony 4K SXRD Projection System in Its Upcoming Digital
Cinema Beta Test
Furthering the industry
appreciation of 4K resolution as the ultimate in digital projection technology,
Technicolor, part of the Services division of Thomson, SA, is including Sony's
SXRD™ (Silicon X-tal Reflective Display) 4K digital projection system in its
digital cinema beta test in early 2006.
The Sony projectors (models SRX-R110 and SRX-R105), which began shipping last
month, are the first commercially available devices utilizing 4K technology. The
Sony digital cinema projection system is DCI-compliant, and delivers a 4096 x
2160 pixel resolution to produce four times the pixel count of current
high-definition televisions.
Technicolor's inclusion of the Sony 4K digital cinema projection system as part
of its digital cinema deployment underscores the importance of offering theater
owners and patrons a range of high-quality digital entertainment options.
"The goal of digital cinema is to offer an entertainment experience that can't
be had at home, even with the best of home theater systems," said Joe Berchtold,
president of Technicolor Electronic Distribution Services. "Sony's 4K SXRD
projector is a device that can deliver on this promise, and will provide
theatergoers a more satisfying and dynamic cinema experience. That's why we're
including the Sony projector in our beta test next year and eventually expect to
deploy a meaningful number of them in the marketplace."
Sony plans to begin producing 100 SXRD projectors per month by January. In
addition to theater operators, customers include post production facilities,
movie studios and rental houses. Non-cinema applications are likely to be in
lecture halls and auditoriums, as well as in simulation and command-and- control
situations where multiple, simultaneous views may be required for monitoring and
surveillance.
"Delivering a more satisfying theater experience for patrons requires the active
participation of manufacturers, studios, exhibitors and solutions providers like
Technicolor," said John Scarcella, president of Sony Electronics' Broadcast and
Business Solutions Company. "Only by working together can we provide a form of
entertainment that consumers can't get at home, and this support from
Technicolor is the perfect example of the industry cooperation necessary for
digital cinema to succeed."
About Sony Digital Cinema Solutions:
Sony Digital Cinema Solutions combines a full range of Sony technologies, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony’s VPF administration, that can make converting to digital easier and more affordable than ever before.
Sony Digital Cinema Solutions Directory page
Sony Digital Cinema Solutions Web Site
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