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Digital Cinema Technology Dec. 22, 2014
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# 1948 RCA

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Chennai, India,—Feb 26, 2014

EGA Cinema Treats Audience to Auro 11.1 Experience By Barco

Auro 11.1, the revolutionary sound installation by visualization solution leader Barco, continues its rise in India’s thriving cinema industry. Anu Ega, one of the theatres in the EGA Cinema multiplex in Chennai City also chose to engage with its audience in natural, immersive sound.

Throughout its existence, the now 30-year-old EGA cinema house has always been committed to providing its visitors with a premium movie going experience. Whether it’s the comfort provided by each of the 246 seats in the re-furbished auditorium, the ample parking space, the available food or the crisp, clear images projected on the screen by a Barco projector: the EGA staff is constantly catering to the latest needs of the local movie aficionados. 

Pictures and sound
With the introduction of Auro 11.1, ANU EGA too, now has this unmatched, hyper-realistic sound experience to further differentiate itself from the flock of local multiplexes. “We have been using Barco’s DP2K-23B and DP2K-12C projectors for quite some time now, so we already had an idea of what we could expect in terms of product quality and customer service” says Mr. C Sunanadan, Co-owner at EGA Cinema. “With Auro 11.1, we are able to add to those mesmerizing images the feeling of sound travelling right around the auditorium. In this way, we can create a truly immersive experience for our audiences – one that will persuade them to come back to EGA real soon.”

Sound solution
And there’s ample reason to believe that this will indeed be the case. “Bookings for Auro 11.1 halls are much higher than the halls equipped with standard 5.1 sound installations,” says Abel Garamhegyi, Managing Director for Barco India. “Thanks to this premium acoustic experience, made possible by adding a height and overhead layer, theater owners can now maximize their revenues. On top of that, the system is compatible with almost every other system and can be integrated without cancelling shows, thus ensuring a cost-effective solution.”

The Auro 11.1 by Barco sound system was installed at ANU EGA Cinema by M/s G.M. Audio one of Barco’s highly capable and very experienced System Integrator for Auro 11.1 by Barco. Many attendees were introduced to the immersive capabilities of sound for the first time that night and were left astonished.

About Auro Technologies 
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.

Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About EGA Cinemas:
The Ega Cinemas group was established in 1983 and consists of 2 screens Anu Ega and Ega. The theatre complex in Chennai is active in the cinema field for more than 30 years. Located in the city of Chennai, it is designed to treat movie goers to the best possible cinema experience. Offering a host of amenities, Ega Cinemas group is committed to providing an unforgettable experience to its viewers.
EGA Cinemas Directory page
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