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Kortrijk, Belgium—Mar 20, 2014

The Brightest Cinema Projectors Are Now More Powerful Than Ever:

Barco Delivers 4K 3D and 4K at 60 FPS for its Entire Lineup of 4K Xenon and Laser Cinema Projectors
Barco, the global market share leader in digital cinema projection technology, is proud to introduce a groundbreaking update for its market-leading digital cinema projector families. Named ‘Barco Alchemy’, this new generation of integrated and future-proof projectors combines media server functionalities with cinema processing electronics to further increase reliability and ease-of-use in the projection booth. The Barco Alchemy technology is fully compatible with all new and installed Series 2 Barco projectors.

By fusing media server functionalities with the projector’s cinema processing electronics, Barco is once again delivering future-proof modularity at unparalleled levels while offering a low total cost of ownership. The powerful 4K Barco Alchemy projectors are the first to show 4K movies at 60 frames per second and 4K 3D content on a single projector. Thanks to the projectors’ modularity, customers who already own a Barco Series 2 projector can easily upgrade it to benefit from the revolutionary Barco Alchemy technology. To offer exhibitors the widest choice, Barco will continue to support the integration of GDC and Doremi media servers into its projectors as well. All Barco 4K projectors will be capable of 4K 3D and 4K at 60 fps when the Barco Alchemy technology is added. The current Barco S-, C- and B-series with integrated Barco Alchemy technology will be readily available as of Q2 2014. 

Continued innovation
“We’ve delivered on the promise of modular and future-proof solutions with many benefits for our customers over the years. The introduction of the Barco Alchemy technology continues to deliver on this promise,” comments Todd Hoddick, VP Digital Cinema at Barco. “As the global projection market share leader in the digital cinema industry, we have a responsibility to continue innovating for our current installation base and we are excited to be launching more groundbreaking projection technology that enables 4K 3D and 4K at 60 fps. While many told us this was not even possible, we are launching the technology not just for new Xenon and laser projectors, but this technology is fully available as an upgrade to all existing Barco Series 2 projectors.” 

Increased reliability
Offering superior image processing, the Barco Alchemy projectors combine the functionalities of an integrated cinema processor (ICP) and a media server into a single projector module. The required hardware is reduced to bring more simplicity and reliability into the projection booth. To minimize the risk of mishaps, the Barco Alchemy projectors have been designed to detect potential operational errors and alert users if, for instance, a scheduled show is missing assets or KDMs. What’s more, the on-board media server allows for integrated storage and fast content ingest.

Easy operation and maintenance
The Barco Alchemy projectors have been designed to greatly increase the level of operational efficiency. Projectionists can now enjoy an intuitive user interface that seamlessly blends projector control with a full-fledged screen management system. Named ‘Barco Web Commander’, this user interface is readily available on the projector without any additional software installation. It is accessed via a web browser and is also fully supported on iOS and Android tablets thanks to the free ‘Barco CineMate’ iOS and Android app. To facilitate installation and maintenance, the ‘Barco Communicator’ application has been extended to make the configuration and update of all modules in a Barco Alchemy projector a breeze. 

Future-proof for an enthralling movie experience 
The upgradable Barco Alchemy technology makes the digital cinema projectors fully future-proof and extends their lifetime. When coupled with new or existing 4K digital cinema projectors, the Barco Alchemy technology truly elevates the movie experience by enabling 4K 2D content to be shown at 60 fps and by delivering 4K 3D images with a single digital cinema projector. Moreover, the Barco Alchemy projectors can also readily show uncompressed alternative content in 4K at 60 fps for crisp and razor-sharp images. “We have enabled all current and future Barco 4K projectors with brand-new paint brushes and canvases for storytellers to use. I just can’t wait to see what they will come up with to enchant audiences,” says Theodore Marescaux, Product Manager at Barco. 

Discover CinemaBarco at CinemaCon
Barco is introducing its new CinemaBarco theater-wide entertainment concept at CinemaCon 2014, by showcasing numerous immersive technologies that bring showmanship back to the cinema and renew the magic of the moviegoing experience. 
Discover Barco’s new vision during the CinemaCon demonstration sessions from 25 - 27 March, at the Cinemark Century 16 South Point and XD theater in Las Vegas (USA). And visit Barco’s booth #2313A at Caesars Palace, Las Vegas from 25 - 27 March.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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