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CinemaCon 2014, Las Vegas,—Mar 24, 2014

Dolby: The Best of Sight and Sound at CinemaCon 2014

CinemaCon highlights: Dolby Atmos surpasses 100-title milestone; laser projection features Dolby 3D
Dolby Laboratories, Inc. (NYSE:DLB) returns to CinemaCon® 2014 (Caesars Palace, Milano Ballroom III) this week to highlight the best in cinema audio and imaging. On the audio side, the company will be highlighting Dolby Atmos, which will soon be featured in more than 600 screens worldwide, in part by new installations planned with Indonesia’s Lippo Group (Cinemaxx). On the imaging side, Barco and Christie Digital Systems will be showcasing their latest laser projection capabilities with Dolby® 3D for brighter, crisper 3D images.

Dolby 3D: The Clear Choice for Laser 3D
Because it uses advanced color separation technology, Dolby 3D is ideally suited for next-generation laser projectors, which can produce brighter, higher-contrast images than can traditional projectors. Dolby 3D preserves nearly 90 percent of the light that reaches the viewer from the 6-primary (6P) laser projector to deliver a bright, clear image. Both Barco and Christie will be demonstrating laser projection at CinemaCon using Dolby 3D technology.

New Dolby Atmos Screen Commitments
Dolby and Lippo Group recently announced that Cinemaxx, a new exhibitor under Indonesia’s Lippo Group, has committed to installing Dolby Atmos® in 100 cinema screens over the next three or more years, with 30 of the 100 screens scheduled to be launched by the end of May 2015.

Dolby Atmos Surpasses 100-Title Milestone
Highlighting Dolby Atmos momentum, the company revealed today that 11 new titles are scheduled to be mixed and released in Dolby Atmos, increasing the number of announced titles to more than 100 titles since its launch. New Dolby Atmos titles are currently scheduled from major studios including DreamWorks Animation, Twentieth Century Fox, Lionsgate, Disney and Marvel, and Paramount Pictures, with Warner Bros. also planning for the release of The Hobbit: There and Back Again and Edge of Tomorrow.
 
New Dolby Atmos Titles Announced
·         Disney, Million Dollar Arm, May 16,  2014
·         Disney, Marvel Studios, Captain America: The Winter Soldier, April 4, 2014
·         Disney, Marvel Studios, Guardians of the Galaxy, August 1, 2014
·         Disney, Marvel Studios, The Avengers: Age of Ultron, May 1, 2015
·         Twentieth Century Fox, DreamWorks Animation, How to Train Your Dragon 2, June 13, 2014
·         Lionsgate, The Expendables 3, August 15, 2014
·         Paramount Pictures, Noah, March 28, 2014
·         Paramount Pictures, Transformers: Age of Extinction, June 27, 2014
·         Warner Bros., Transcendence, April 17, 2014
·         Warner Bros., The Hobbit: There and Back Again, December 17, 2014
·         Warner Bros., Edge of Tomorrow, June 6, 2014
 
Dolby Atmos Open Specifications Momentum
Dolby has made open specifications for Dolby Atmos integration available at no charge to a number of third-party manufacturers, including Christie, CineCert, Doremi Labs, Rohde & Schwarz DVS, GDC Technology, and Qube Cinema, with additional manufacturers currently in testing. In addition, more than 40 Digital Cinema Package (DCP) facilities and more than 55 sound mixing facilities are now equipped to support Dolby Atmos.

The Road to Open Standards for Immersive Audio
Dean Bullock, Director, Technology Strategy, Cinema, Dolby Laboratories, will take part in the International Cinema Technology Association (ICTA) panel discussion to address the group’s role in supporting open standards and the meaning of open standards to the industry. The panel will take place on Thursday, March 27, 8:30 a.m.–9:45 a.m., in the Palace Ballroom II.

Experience Dolby Atmos at CinemaCon
 
Dolby Atmos Demos, Milano Ballroom III
Dolby Atmos demos will take place throughout CinemaCon. Please visit Milano Ballroom III to register.
·         Tuesday, March 25: 12:00 p.m.–1:00 p.m., 2:00 p.m.–3:00 p.m., 4:00 p.m.–5:00 p.m.
·         Wednesday, March 26: 10:00 a.m.–11:00 a.m., 12:00 p.m.–1:00 p.m., 4:00 p.m.–5:00 p.m.
·         Thursday, March 27: 9:00 a.m.–10:00 a.m., 11:00 a.m.–12:00 p.m.

Dolby Atmos Panel Discussion, Milano Ballroom III
Dolby will conduct a CinemaCon panel discussion on the benefits of Dolby Atmos on Wednesday, March 26, 2:00 p.m.–3:00 p.m. Hear directly from exhibitors about the benefits they have realized as a result of installing Dolby Atmos in their theatres. Also, hear why Hollywood content creators love to mix their movies in Dolby Atmos.

Panel Members:
·         Nikolas Smith, Advertising and Marketing Manager, Kerasotes ShowPlace Theatres
·         Chris Prichard, Director of Marketing, Santikos Theatres
·         Craig Henighan, Rerecording Mixer, The Secret Life of Walter Mitty
·         David E. Fluhr, Rerecording Mixer, Frozen
·         Stuart Bowling, Director, Market Development, Cinema, Dolby (moderator)

The Colosseum, Caesars Palace
For the second year in a row, Dolby has temporarily equipped the prestigious Colosseum™ theatre at Caesars Palace with Dolby Atmos to support presentations by several studios. CinemaCon attendees with full-pass access will be able to experience Dolby Atmos in select footage during studio presentations from Sony Pictures, Twentieth Century Fox, Warner Bros., and The Walt Disney Studios in the Colosseum, Caesars Palace. The following list shows starting times:

·         Monday, March 24, 6:30 p.m.: Paramount Pictures presentation with portions in Dolby Atmos
·         Wednesday, March 26, 9:45 a.m.: The Walt Disney Studios screening of Disney’s Million Dollar Arm in Dolby Atmos
·         Wednesday, March 26, 5:45 p.m.: Sony Pictures presentation with portions in Dolby Atmos
·         Thursday, March 27, 10:00 a.m.: Twentieth Century Fox presentation with portions in Dolby Atmos
·         Thursday, March 27, 2:30 p.m.: Warner Bros. presentation with portions in Dolby Atmos


Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
More Dolby Press Releases: Sep 26, 2016 L.O.R.D (Legend of Ravaging Dynasties) to be Released in Dolby Vision Imaging and Dolby Atmos Sound for Dolby Cinema Aug 17, 2016 Wanda Cinema Line Selects Dolby Digital Cinema Servers for Cinemas in China Aug 8, 2016 AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017 Jul 25, 2016 Disney’s Pete’s Dragon and Marvel’s Doctor Strange Among Seven New Disney Releases Announced for Dolby Cinema Jul 8, 2016 For a Few Bullets Becomes First Chinese Local-Language Title for Dolby Cinema Jun 29, 2016 Cineplexx Raises the Stakes By Bringing Dolby Cinema to Cineplexx Salzburg Airport Jun 27, 2016 Dolby Laboratories and Amazon Announce Availability of Dolby Vision High Dynamic Range on Amazon Video Jun 23, 2016 Dolby Cinema Now Available in Asia Through Wanda Cinema Line Jun 22, 2016 Cineworld / Cinema City to Bring Dolby Atmos Immersive Soundscapes to Audiences Across Europe Jun 20, 2016 Dolby to Demonstrate the Evolution of the Cinema Experience at CineEurope 2016 Jun 20, 2016 Dolby Surpasses Major Milestone of 600 Dolby Atmos Screens Installed Or Committed in EMEA Jun 16, 2016 Dolby Laboratories and Lionsgate Announce Collaboration to Bring Dolby Vision and Dolby Atmos Content to the Home May 12, 2016 Dolby Atmos Arrives in Cannes Celebrating Film Festivals May 3, 2016 Television Academy Names Dolby Official Audio Video Technology Sponsor of its Dynamic State-Of-The-Art Theatre in Soon-To-Be-Unveiled New Saban Media Center Apr 11, 2016 Dolby to Showcase the Complete Story of Innovation in Cinema at CinemaCon 2016 Apr 6, 2016 Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for New Cinema Screens in China in 2016 Mar 15, 2016 Jackie Chan Cinema and Dolby Laboratories to Bring Dolby Cinema to China’s Top-Grossing Cinema Site This Summer Mar 9, 2016 Justice Prevails in Dolby Cinema Feb 18, 2016 Dolby, Christie and Necsel Collaboration on Dolby Vision Laser Projector Wins Prism Award 2016 in ‘Displays & Lighting’ Category Feb 12, 2016 Disney, Lionsgate, and Twentieth Century Fox Continue Momentum in Bringing Hollywood Features to Dolby Cinema More
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