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# 1939 Format Debate

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Guangdong, China—May 5, 2014

Evergrande Deploys 500 Barco Digital Projectors in New Cinema Chain

Evergrande Real Estate Group (3333.HK), one of the ten largest real estate developers in mainland China, is expanding its business to the cinema industry. In an initial phase, the Evergrande Cinema Line is building 77 cinema complexes in residential neighborhoods across the country, five of which are already operational. To equip the theaters with the latest digital cinema projection technology, Evergrande is teaming up with digital cinema leader Barco, who will provide over 500 of its 2K digital projectors, including the DP2K-32B and DP2K-20C units. 
 
Evergrande Cinema Line Management Co., Ltd. is a wholly owned subsidiary of Evergrande Real Estate Group specialized in cinema investment, operation, and management. Relying on the Group’s commercial and residential developments and urban complex projects, the company is constructing first-class, fully digital cinema complexes across 22 provinces, autonomous regions and direct-controlled municipalities in China. Five theaters have already gone into service. Evergrande Cinema Line plans to build another 30 theaters with more than 210 screens in 2014, toward a total of more than 150 theaters and 1,100 screens by the end of 2016.

Evergrande Cinema Line, regarded as a dynamic driving force in the Chinese cinema market, is committed to becoming China’s leading cinema line by providing a popular film-viewing platform for the public based on an operational strategy of high quality, human-oriented service, and a modest ticket price. To create a premium moviegoing experience for its audiences, Evergrande will deploy Barco’s projectors in all its theaters.A solution for every screen

Each of the 77 planned cinema complexes contains one large-screen, two medium-screen, and four small-screen theaters. Thanks to its wide range of digital cinema projectors, Barco has a high-quality projection solution to fit every screen. For the large screens, Evergrande is opting for Barco’s ultra-bright DP2K-32B DLP cinema projectors. The small screens, on the other hand, will be equipped with compact and budget-friendly DP2K-20 projectors. Through these choices, Evergrande guarantees impeccable image quality across all its different screens and theaters.

“We are aligning the national deployment of our theaters with the Group’s commercial developments,” says Guangwei Li, the head of Evergrande Cinema Line. “High-quality, reliable projection systems are absolutely necessary to achieve the project’s objectives. Our provider’s diversified product offerings, outstanding performance, and strong service team have laid a solid foundation for deployment, while helping us create a striking cinema experience for the audience.”

Chen Xuxiang, CFG-Barco (Beijing) Electronics Co., Ltd.’s general manager, is enthusiastic about the project. “Evergrande Real Estate Group’s expansion into the cinema business will be a major driving force in China’s cinema market, playing a significant role in the integration of theaters with housing developments. We are very glad to be part of this project and greatly appreciate Evergrande’s trust and recognition. We believe that our versatile projection solutions and reputable service system make us a highly reliable partner for our customers.” 

Further collaboration
In line with its successful endeavors on the real estate market, Evergrande has even more in store for its new cinema line. To ensure the worry-free performance of its digital cinema network, the company will rely on Barco’s renowned Network Operations Center (NOC) services, which will enable Evergrande to manage and monitor all equipment remotely.

In addition, Evergrande will be opening its first major cinema complex on a commercial estate by the end of 2014. In line with its ambition to deliver the best possible moviegoing experience, the cinema chain is exploring the installation of Barco’s 4K laser projector.



Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About CFG-Barco (Beijing) Electronics Co. Ltd.: CFG-Barco (Beijing) Electronics Co., Ltd. [CFG-Barco], founded in 2011, is the joint venture of two Barco subsidiaries — Barco Visual (Beijing) Electronics Co., Ltd. and Barco China (Holdings) Limited Company — and China Film Equipment Co. Ltd., a subsidiary of China Film Group.

CFG-Barco is the embodiment of Barco and China Film Group's determination to develop China's digital cinema market by strengthening the localized development and production of digital cinema products and services in China.

Through its customer service facilities, sales, local R&D, and production initiatives, CFG-Barco will maintain the Barco brand and world-class quality to provide end users with targeted local services. Leveraging the experience and influence of China Film Equipment Co. Ltd., CFG-Barco will also build more effective communication channels and a more intimate relationship with customers.

The headquarters and manufacturing factory of CFG-Barco (Beijing) Electronics Co., Ltd. are located in Changping District, Beijing.
CFG-Barco (Beijing) Electronics Co. Ltd. Directory page
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