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Ziegfeld Theatre, New York—May 20, 2014
Clarus XC Technology Helps Make New York City Premiere of “The Amazing Spider-Man 2” a 3D A Success.
Harkness Screens, the world’s leading screen
technology company and thought-leaders in on-screen brightness, supplied its
brand new, RealD approved, Clarus XC screen surface for the New York City
premiere of Sony Pictures Entertainment’s “The Amazing Spider-Man 2” held at
the Ziegfeld Theatre (operated by Bow Tie Cinemas) on April 24.
selected for the premiere by Sony Pictures Entertainment, the 52 x 22.5ft
Clarus XC 220 3D screen was installed to run with NEC projection and RealD 3D.
working closely with major film studios and key customers on the development of
Clarus XC technology for some time,” explains Keith Watanabe, Americas Sales
Director at Harkness Screens. “The two key objectives we set were to
dramatically improve the quality of 3D presentation for cinema goers at an
affordable cost to exhibitors and with Clarus XC we’ve achieved both of
those. We’re delighted that Sony Pictures share that desire to improve 3D
presentation and recognise the improvement Clarus XC technology is able to
work with all passive 3D systems, Clarus XC screens create visibly deeper 3D
content which draws in the audience creating a more captivating viewing
experience. A whiter look under projection mean that colours look visibly
richer and more accurate both in 2D and 3D resulting in a more defined, sharper
and crisper picture.
Senior Vice President of Production for Sony Pictures Entertainment, said,
“I've watched the movie dozens of times and seeing it projected on this screen
with that added sharpness, clarity and depth, in this theatre, really made for
a great, immersive experience."
fourth generation d-smooth coating technology at the heart of Clarus XC has
specific properties more commonly seen in white screens. This technology
enables Clarus XC screens to benefit from significantly improved light
distribution compared to traditional 3D silver screens. Through this,
visible hot-spotting is reduced and uniformity is greatly increased, making compliance
with 2D industry standards more easily achievable.
For more information on
Clarus XC visit www.harkness-screens.com/
About Harkness Screens Ltd.:
Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.
With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.
Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.
Harkness Screens Ltd. Directory page
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