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Denver, CO.—Dec 15, 2005

National CineMedia to Work with AMC Entertainment Inc., Cinemark USA, Regal Entertainment Group and Other Exhibitors on Digital Cinema Deployment

National CineMedia (NCM), a joint venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group (REG, NYSE: RGC), has reached an agreement with each of its founding partners to work on the development of a digital cinema business plan. The announcement was made today by Kurt Hall, chairman and chief executive officer of NCM. The plan will be open to all industry exhibitors, in addition to NCM's founding partners.

Commenting on the announcement, Mr. Hall said, "NCM's primary objective is to work with manufacturers to reduce the cost of digital cinema equipment through efficient volume purchasing for NCM's partners' 13,000 screens and other participating exhibitor screens. NCM will also seek to develop an efficient financing structure for the purchase of the digital cinema equipment that will be open to all capital sources and that will provide a transparent cost effective arrangement for exhibitors, distribution partners, capital providers and all other key constituents. Once the financing model and equipment volume pricing has been established, our founding partners and other exhibitors who participate will have ultimate responsibility for deployment of digital cinema systems."

Mr. Hall concluded, "NCM is uniquely qualified to assist with the industry transition to digital cinema. NCM has successfully designed, deployed and operated its national Digital Content Network (DCN) for several years and has significant experience distributing its advertising pre shows and various forms of live and pre recorded digital content, including sporting events, concerts and independent films. With the DCN growing to over 11,000 screens in 2006, it will provide an excellent platform that can be upgraded to the Digital Cinema Initiatives (DCI) specifications with the higher quality digital cinema equipment now available."
About National CineMedia, LLC: National CineMedia ( NCM ) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest  digital in-theater network , comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. National CineMedia, LLC Directory page
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