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Rancho Cordova, Ca—Jun 12, 2014

Barco Brings on Laser Illumination Pioneer Bill Beck to Further Strengthen its Market Leadership Position in Laser Projection

As the worldwide market share leader in digital cinema projection, Barco continues to make bold strides forward in the development and deployment of its laser projection technologies worldwide, with dozens of installations committed for 2014. As it embarks upon its next phase of commercial sales and laser market development, Barco has engaged Bill Beck to work closely with its Sales and R&D teams to further expand its reach into global markets.

“Bill was one of the first to recognize the potential of laser illumination for premium digital cinema. We simply call him ‘The Laser Guy’,” comments Todd Hoddick, Vice President of Global Entertainment for Barco. “For more than 10 years, he has been on the leading edge of laser technology and focused his efforts on the image quality and operating benefits of laser illumination for cinema exhibition and other high-performance projection applications.

Bringing extensive expertise to the Barco team
Beck will work closely with Barco to further advance its leadership in laser-illuminated projection. As a photonics entrepreneur for more than three decades, and co-founder and former chairman of the Laser Illuminated Projector Association (LIPA), Bill brings in-depth knowledge of laser technology and the specific requirements for its application.

Extending Barco’s market and technology leadership
“Since its first demos in 2012, Barco has been the frontrunner in laser projection, establishing an early lead in laser illumination technology,” comments Beck. “I’m excited about the opportunity to contribute my expertise toward evolving Barco’s laser technology to the next stage, while helping to strengthen its sales and marketing infrastructure to support further growth. Our new collaboration reflects a shared vision focused on achieving not only the best image quality, but also a commercially attractive laser projector that ensures safety, reliability, energy efficiency and a long lifetime. Their diligence in all of these areas is why I joined the Barco team.”

Leveraging the long-term potential of laser
“High-brightness laser projection is still in its early stages,” continued Beck.  “By collaborating with Barco’s R&D team, I will help the company leverage the long-term potential of laser technology, which offers dramatically reduced operating and maintenance costs, as well as lower power consumption, as the technology matures.  But most of all, I am excited about the opportunity to play a pivotal role in developing the future products and applications that laser technology will enable.” 

Barco’s New Laser Projector
Bill Beck will present Barco’s new laser-illuminated cinema projector at the Display Summit in Las Vegas on June 16 and will be attending CineEurope in Barcelona on June 18.

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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