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Munich—Jun 16, 2014

NEC Display Solutions and Coca-Cola Partner to Reveal the Future Cinema Experience at CineEurope 2014

Showcase to promote the power of Digital Signage installations in cinemas, offer a unique experience to the movie-goers
NEC Display Solutions and Coca-Cola have partnered in Europe to promote the development of Digital Signage installations in cinemas at CineEurope 2014, being held in Barcelona, Spain from 16–19 June, 2014.
NEC is working with Coca-Cola to create CineEurope’s most interactive and visually appealing show lounge. It will demonstrate the exciting future of the cinema-going experience to the industry. Coca-Cola chose to work with NEC based on its vast range of cinema solutions optimising every space in the cinema, from outdoor billboards to the foyer and concession stands, through to the latest projection technology for the big screen.
Coca-Cola invited NEC Display Solutions, YCD Multimedia, Littlebit Technology and Intel to provide digital media and digital menu signage presence on its booth on the Trade Show.
NEC installations on the Trade Show include motion-activated film promotion and a Coca-Cola-themed bar using 46-80-inch MultiSync LCD displays. The NEC XUN Series displays will host a 55-inch experience video wall promoting sale items, film trailers and sponsorships. Concession stand menu boards, cash register displays and way-finding solutions on the booth are supported by NEC V Series large format displays. Additionally, there will be a Coca-Cola “Splash” projection setup using two NEC PH1400U flagship projectors with the integrated hardware edge-blending function. Visitors will get to see the high-end 3-chip large venue projector producing unique picture quality at the highest resolutions live in action.
Stefanie Corinth, Senior Vice President Marketing & Business Development at NEC Display Solutions Europe, said: “Having worked with Coca-Cola over the past few months on this project, I can testify that it is going to be the hotspot at CineEurope. Visitors will be able to get a real-world flavour of the total cinema experience they can offer to their guests to continue growing sales and building loyalty. With 10 years’ experience attending CineEurope, NEC has a rich heritage in the industry. Partnering with Coca-Cola to showcase the future of digital signage solutions for cinemas across Europe is certainly a highlight for us.”
Corinne Thibaut, International Director Cinema & Leisure at Coca-Cola, commented: “People go to the movie to be entertained and enjoy unique experiences. Together with NEC we have showcased all the digital media and signage possibilities for cinema operators, aiming at delivering unique experiences for movie-goers. It will be a place for CineEurope visitors to envision the future and dream big for the cinema industry.”
Coca-Cola is the main official corporate sponsor of CineEurope, the largest, most prestigious pan-European convention and trade show for cinema exhibition and distribution. The show is attended by thousands of sector professionals from more than 65 countries looking to gain industry insights from over 150 companies.
Follow us on Twitter at @NEC_Display_EU to keep up to date with NEC Display Solutions news in Europe. Keep an eye on the hashtags #CineEurope and #DigitalCinema.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

NEC Display Solutions, Ltd. 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

NEC Solutions (China) Co., Ltd. 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 

*Web Site of NEC DLP Cinema Projectors 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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