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# 1939 RCA

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CineEurope, Barcelona, Spain—Jun 16, 2014

MasterImage 3D Debuts Industry’s Brightest 3D Digital Cinema System

MI-HORIZON3D Reaches 33% Light Efficiency for Premium 3D Experience
MasterImage 3D, Inc., a provider of pioneering 3D solutions for theatres, announced today their brightest 3D system yet. The new MI-HORIZON3D redefines premium 3D experiences reaching 33% light efficiency, where as previous systems never exceeded 28% light efficiency.

The innovative new three-beam optical system is based off of MasterImage 3D’s patented cinema technologies. It is specifically designed to be adaptable to theatres of multiple sizes including contemporary wide-screened auditoriums that offer a lower throw ratio (ratio of the distance to the screen compared to screen width).
  • 33% Light Efficiency - three-beam light recycling and pioneering reflection optics preserve more light than any other 3D cinema system
  • 0.8 Throw Ratio - high-brightness image quality that supports low throw ratios for wider screens
  • Wider Color Gamut - lackluster images can result from keeping out certain color wavelengths. Does not filter color, contributing to a more vivid 3D experience
  • Image Clarity - three-beam method produces 3D images with high sharpness, low crosstalk (less than 2%) and minimized image distortion
  • Consistent Alignment - stable optical design lowers alignment to less than 1 pixel and minimizes keystone effects where images can deteriorate around screen edges
  • Lightweight Passive 3D Eyewear - utilizes cost-effective passive 3D glasses, enabling one to reduce operational costs
  • No License Fees - most flexible, cost-effective purchase options with no ongoing royalties or fees
“We designed our system to set the new standard on how theatres define high-brightness 3D and equip their premium, wider auditoriums,” said Younghoon Lee, Chairman and CEO of MasterImage 3D. “With the MI-HORIZON3D, your movie-going patrons will visibly notice better 3D — brighter picture quality, more vivid colors and crisper presentation. With our popular ownership model, it has never been more accessible for exhibitors across Europe to significantly upgrade their 3D viewing experience.”
 
MasterImage 3D High-Brightness Product Line:
  • MI-HORIZON3D: Premium high-brightness cinema (33% Light Efficiency. 0.8 Throw Ratio.)
  • MI-HORIZON3D S: Standard high-brightness system (28% Light Efficiency. Standard Throw Ratio)
  • MI-HORIZON3D DUAL: High-brightness dual-projection (67% Light Efficiency. 0.8 Throw Ratio)
MASTERIMAGE 3D at CINEEUROPE 2014
  • Demonstration: MasterImage 3D Theatre (Meeting Room 129)
  • Tradeshow Floor: Booth 401 ICTA Educational Session: 3D Update. Sean Lohan, SVP Digital CinemaWednesday, 6.18 @10:30am.
  • Sponsored Lunch: Wednesday, 6.18 @12:30pm.
MasterImage 3D appreciates the support of its partners: Barco, Doremi Labs and Harkness for helping equip the CineEurope 2014 3D screening.
About MasterImage 3D, Inc.: MasterImage 3D, Inc Leader in optical 3D display solutions for cinema and mobile devices. Over 8,000 3D cinema systems in over 1,000 countries. Brightest, sharpest 3D experience with compelling ownership pricing model. Invented, patented and mass-produced leading technology for auto-stereoscopic display. Privately held; headquartered in Los Angeles. Offices in the UK, Japan, Korea, Taiwan and Brazil. MasterImage 3D, Inc. Directory page
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More MasterImage Press Releases: Nov 9, 2015 Masterimage 3D Showcases Premium Presentation as the Exclusive 3D Provider of Expocine 2015 Jun 24, 2015 Cinema Star Chooses MasterImage 3D for Rollout of new 3D Screens in Russia May 18, 2015 MasterImage 3D Successfully Invalidates RealD’s Chinese Utility Model Patent Apr 14, 2015 MasterImage 3D Successfully Invalidates RealD’s Russian Utility Model Patent Jan 15, 2015 Empire Cinemas Extends Partnership with MasterImage 3D as Provider of Premium 3D Solutions for all Theatres Oct 9, 2014 MasterImage 3D Challenges RealD’s Intellectual Property Portfolio in the United States Sep 24, 2014 MasterImage’s High-Brightness HORIZON3D Cinema System Receives 2014 Technology Award from International 3D and Advanced Imaging Society Sep 22, 2014 MasterImage 3D Challenges RealD’s Utility Model Patent Application in Russia Jun 25, 2014 South Korea’s MEGABOX Selects MasterImage 3D as 3D Digital Cinema Partner Apr 23, 2014 MasterImage 3D Receives Patent Approval for Innovative High-Brightness, Cinematic 3D Imaging Process Mar 24, 2014 Cinemaxx selects MasterImage 3D for Rollout of 3D Screens in Indonesia Mar 21, 2014 See the Brightness at CinemaCon 2014 Jan 30, 2014 MasterImage 3D Appoints Luiz Fernando Morau to Lead Digital Cinema for Latin America Region Oct 23, 2013 MasterImage 3D and China Film Equipment Co., Ltd Sign Agreement as 3D Cinema Systems for China’s Premium Market Oct 21, 2013 MasterImage 3D Lights Up ShowEast with Preview of New High Brightness 3D System Jun 28, 2012 MasterImage 3D Appoints Sean Lohan to Lead Americas Region Jun 18, 2012 MasterImage 3D to Showcase the High Frame Rate Ready MI-Clarity3D at CineEurope as 2012 Shapes Up to Be the Biggest Year for 3D Cinema Yet Jan 30, 2012 MasterImage 3D Appoints Adam MacDonald Sales Manager for EMEA and Russia Oct 20, 2011 Cinepolis Selects MasterImage 3D to Bring Movie-Goers in Latin America the Highest Quality 3D Experience More
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