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Shanghai—Jun 21, 2014
RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival
Company Will Provide 3D Projection and Movie-themed 3D Glasses for Closing Film “Transformers: Age of Extinction”
Global 3D and visual technology company RealD Inc. (NYSE: RLD) announcedtoday it has been selected as the 3D technology provider for the closing film of the 17th Shanghai International Film Festival (SIFF) on June 22, Michael Bay’s “Transformers: Age of Extinction,” from Paramount Pictures. For the second year in a row, RealD has been selected to provide its technology to support the gala screening of SIFF, one of the most important film events in Asia.
The world’s brightest and most widely used 3D cinema technology, RealD’s 3D Cinema System has been installed in the festival’s main venue, the Shanghai Grand Theater, which promises an immersive 3D entertainment experience for attendees at the closing ceremony.
“Transformers: Age of Extinction” will open on June 27 around the world. The screening of “Transformers: Age of Extinction” on June 22 at the opening ceremony of the Shanghai International Film Festival is a special advance screening ahead of its global release.
Michael Bay stated, "I'm delighted that RealD is helping us present ‘Transformers: Age of Extinction’ at the Shanghai Film Festival in the best 3D experience possible. RealD is capable of projecting six-foot lamberts --which is the way I intended audiences to see the movie -- with colors that are crisper and brighter, in the highest fidelity imaginable. RealD’s commitment to developing technology that improves the 3D cinema experience has my full support.”
“’Transformers: Age of Extinction’ showcases the creativity, high quality stereography and post- production of director Michael Bay and his production team.
RealD is proud to help Mr. Bay present the advance screening in bright, realistic and immersive RealD 3D,” says Edman Chan, VP and General Manager, Asia Pacific of RealD.
In order to ensure the quality of presentation, Chan added that the closing ceremony screening will be presented in 6FL, a higher 3D brightness level which helps bring in premium image quality and depth.
RealD also announced it will provide 1,800 pairs of limited edition “Transformers: Age of Extinction” themed collectible RealD 3D glasses for the guests at the opening ceremony. The movie themed eyewear featuring the main characters, Optimus Prime and Bumblebee, will be showcased for the first time during the advance screening in Shanghai.
“China’s box office continues to grow at a rapid rate, and the Chinese market’s appetite for 3D films stands among the highest in the world. The choice of the world class Shanghai International Film Festival to make a 3D feature its closing film not only reflects the Chinese audience’s welcoming of 3D, but also the film festival’s vision to pursue higher levels of technology and a better viewing experience. With these special edition movie themed glasses, we hope the screening will leave an indelible memory for the audience,” Chan said.
RealD 3D is currently available on approximately 1,700 cinema screens in China with future commitments for approximately 850 additional installations for a total of approximately 2,550 screens.
The world’s most widely used 3D cinema technology, RealD 3D is installed in approximately than 25,200 auditoriums by approximately 1,000 exhibitors in 74 countries around the world.
“TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in director Michael Bay’s global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced by Lorenzo Di Bonaventura, Don Murphy & Tom DeSanto, and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written by Ehren Kruger. Directed by Michael Bay.
“Transformers: Age of Extinction” is produced by Paramount Pictures, with production assistance in mainland China by 1905 (Beijing) Network Technology Co., Ltd., China Movie Channel and Jiaflix Enterprises.
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
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