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# 1939 Baird

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Hamburg, GR—Jun 11, 2014

Weischer.Media Launches "CINEMA.RELOADED™ Ready"

Weischer.Media launches a certification programme for Theatre Management System suppliers. The initiative aims to clarify to exhibitors which TMS solutions are compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED™. 

CINEMA.RELOADED™ is an evolving product from Weischer.Media that is prevalent across Germany and Switzerland that offers ever more intelligent and effective cinema advertising. It aims to rival the sophistication of digital on-line adverting whilst maintaining the classic qualities of cinema—adding proven value to the medium. 

“This will position cinemas optimally for the digital advertising future that meets the needs of the advertising industry: more flexibility, transparency and accuracy.” says Stefan Kuhlow, Chief Digital Officer of Weischer.Media. “So far, CINEMA.RELOADED™ has been a very welcome innovation by our exhibitor partners and it has brought cinema advertising in Germany and Switzerland back to its old strength. We are dedicated towards its future development and potential applicability to the wider markets.” 

“CINEMA.RELOADED™ requires specific capabilities from the entire system from client to cinemagoer.” says Managing Director of Weischer.Media’s development partner Cinedavis, Dr. Marlon Teichfuss, also responsible for the ONEDCN™ pre-show technology network and interfaces. He adds: ”CINEMA.RELOADED™” is an ever evolving mechanism and “CINEMA.RELOADED™ ready” TMS certification aims to map future innovation to an up-to-date technology infrastructure.” 

“TMS solutions that are certified as CINEMA.RELOADED™ ready will offer re-assurance to exhibitors that this important element of their wider system is compatible to the current needs of a CINEMA.RELOADED™ pre-show.” says Julian Pinn, Managing Director of Julian Pinn Ltd and strategic consultant to Weischer.Media. “So far the desire to join this initiative by leading TMS suppliers currently present in the German market has been very encouraging. We expect to be able to make further announcement in due course." 

Weischer.Media GmbH & Co. KG: Effective networking 
With over 270 employees located in Hamburg, Frankfurt, Wuppertal, Bonn and Zurich the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and Marcus Weischer, as the personally liable partners, manage the family company founded 60 years ago by their father Hans Weischer. 

Jost von Brandis stands for creative media and brand cooperation concepts in the out-of-home sector. The company has belonged to the group for 20 years and is one of the largest force on the German out-of-home media market as an agency independent of poster contractors and advertising agencies. 

WerbeWeischer is the market leader on the German cinema advertising market and from a historic perspective the core company within Weischer.Media. As an all-round service provider WerbeWeischer bundles competency in consulting, conception and realisation for movie screen and below-the-line campaigns in the cinema – all under one roof. Five of WerbeWeischer’s associated companies operate as group partners and advertising administrators: Union Kinowerbung, CineCom Kinowerbung, Europa Film + Werbung, Udia-Filmwerbung and Heinefilm Kinowerbung in Bonn. adeins Media Logistik GmbH is the central service provider of purchasing, production and logistics. 

Implementing own Units for online marketing and mobile marketing operated by Jost von Brandis, WerbeWeischer as well as Weischer.Online, Weischer.Media offers their clients the opportunity to network their campaigns in an effective manner. The interdisciplinary development and implementation of innovative media and brand cooperation concepts to increase brand awareness and sales are supplied by the WMG subsidiary elbbergMedia. 

The Weischer.Storyhouse combines the media know-how of the group companies with content-related competency in order to more effectively and sustainably display the clients’ brands. Storyhouse bundles the business sectors of Brand Content, Alternative Programming and Entertainment-Marketing. All of the Weischer.Media companies are united by one common goal: to network target-oriented communication channels and to effectively and sustainably involve target groups, thus rendering clients’ advertising campaigns effective and efficient. Further information at: www.weischer.net

About Cinedavis GmbH 
Having provided image processing, computer animation and film recording since 1993, Dr. Marlon Teichfuss and Uwe Hanicke founded Cinedavis GmbH in 2000 in Dresden, Germany. Cinedavis concentrates on content production services, custom software development and technology products focused on the challenge of digital cinema. Targeting the international market, Cinedavis is involved in projects in Germany, United States and France. As a member of the SAWA Digital Committee (Screen Advertising World Association) Dr. Marlon Teichfuss has significantly influenced and shaped the development of digital cinema.  Further information at: www.cinedavis.com

About Julian Pinn Ltd 
Julian Pinn Ltd is an international consultancy business founded upon 20 years of specialist knowledge & experience of the art, science & business of the international motion-picture and related media industries from content creation through to exhibition and trans-media opportunities. Julian Pinn himself serves in many functions, amongst others as the Chairman of the ISO (International Standards Organization) Technical Committee, the Chairman of the BSI (British Standards Institution) National Standards Committee, as a member of the SAWA Digital Committee, and as an expert consultant to the IBC (International Broadcast Convention). Furthermore Julian Pinn is a full voting BAFTA member and is often called upon open to present, lecture and moderate with top names of the industry at prestigious film schools and key industry conferences and film festivals on a wide range of topics.  Further information at: www.julianpinn.com

About Julian Pinn Ltd: Julian Pinn Ltd is an international business founded upon 20+ years of specialist knowledge & experience of the art, science and business of the international motion-picture and related media industries from content creation through to exhibition. Julian Pinn Ltd Directory page About Cinedavis GmbH:
Having provided image processing, computer animation and film recording since 1993, Dr. Marlon Teichfuss and Uwe Hanicke founded Cinedavis GmbH in 2000 in Dresden, Germany. Cinedavis concentrates on content production services, custom software development and technology products focused on the challenge of digital cinema. Targeting the international market, Cinedavis is involved in projects in Germany, Switzerland, United States and France.  

As a member of the SAWA Digital Committee (Screen Advertising World Association) Dr. Marlon Teichfuss has significantly influenced and shaped the development of digital cinema.
Cinedavis GmbH Directory page About Weischer.Media GmbH & Co.:
With over 270 employees located in Hamburg, Frankfurt, Cologne and Zurich the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and Marcus Weischer, as the personally liable partners, manage the family company founded 60 years ago by their father, Hans Weischer. Jost von Brandis stands for creative media and brand cooperation concepts in the out-of-home sector. The company has belonged to the group for 20 years and is one of the largest forces in the German out-of-home media market as an agency independent of poster contractors and advertising agencies. WerbeWeischer is the market leader in the German cinema advertising market and from a historic perspective the core company within Weischer.Media. As an all-round service provider WerbeWeischer bundles competency in consulting, conception and realisation for movie screen and below-the-line campaigns in the cinema – all under one roof. Five of WerbeWeischer’s associated companies operate as group partners and advertising administrators: Union Kinowerbung, CineCom Kinowerbung, Europa Film + Werbung, Udia-Filmwerbung and Heinefilm Kinowerbung in Bonn. adeins Media Logistik GmbH is the central service provider of purchasing, production and logistics. Implementing its own Units for online marketing and mobile marketing operated by Jost von Brandis, WerbeWeischer as well as Weischer.Online, Weischer.Media offers their clients the opportunity to network their campaigns in an effective manner. The interdisciplinary development and implementation of innovative media and brand cooperation concepts to increase brand awareness and sales are supplied by the WMG subsidiary elbbergMedia. The Weischer.Storyhouse combines the media know-how of the group companies with content-related competency in order to more effectively and sustainably display the clients’ brands. Storyhouse bundles the business sectors of Brand Content, Alternative Programming and Entertainment Marketing. All of the Weischer.Media companies are united by one common goal: to network target-oriented communication channels and to effectively and sustainably involve target groups, thus rendering clients’ advertising campaigns effective and efficient.

Weischer.Media GmbH & Co. Directory page About WerbeWeischer: WerbeWeischer is the market leader on the German cinema advertising market and from a historic perspective the core company within Weischer.Media. As an all-round service provider WerbeWeischer bundles competency in consulting, conception and realisation for movie screen and below-the-line campaigns in the cinema – all under one roof. Five of WerbeWeischer’s associated companies operate as group partners and advertising administrators: Union Kinowerbung, CineCom Kinowerbung, Europa Film + Werbung, Udia-Filmwerbung and Heinefilm Kinowerbung in Bonn. adeins Media Logistik GmbH is the central service provider of purchasing, production and logistics. WerbeWeischer Directory page
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