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Beijing—Jul 21, 2014

NEC (China) Announces Its First Shipment of 18 Sets of Laser Projectors into China Market

NEC (China) announces today that 18 sets of its newly developed DC projector, NC1100L, the first DCI certificated laser projector, have been shipped to 9 cinemas in 5 provinces. This is a mark of the Chinese digital cinema industry marching into the laser era.

NC1100L, with its laser light source, has been the most expected product since its first appearance at ShowEast in Oct. 2013. These first 18 sets will be installed in some cinemas of the leading cinema circuits, including Guangzhou Jinyi, Guizhou Xingkong, Huaxia, Hunan Chuxiang, Shandong New Century and Henan Oscar.

“Laser projectors can offer the audience better experience, with laser light source’s advantages.” says Mr. Huang Jinyong, GM of Guizhou Xingkong Phoenix Cinema, “Besides technology, as one of the most cost-effective projector, NEC’s NC1100L has such advantages in TCO, which gives us more confidence to seize opportunities in China’s fast growing cinema market. NEC laser projector has got the DCI ; this secures the industry standards. We don’t have any reason to hesitate to have all our auditoriums to be installed with NC1100L. We would like to express our appreciation to NCR, our contractor, for its excellent SI job, and especially for its recommendation of this great projector.” 

Mr. James Li, Deputy General Manager of Display Division of NEC China, says “NEC China is growing with China’s film industry; we understand the trends of the market, and the needs of our customers. Urbanization is giving exhibitors bigger arenas, and competition is getting tougher. Our laser projector NC1100L could benefit in both cinema performances and lowering down the cost for cinema owners. Sharing more and more technology, such as our UHP and laser hybrid light source, we will be breathing together with China film industry, and we will contribute to the Golden Age of Development of China. ”

NC1100L can project onto an 11-meter wide screen, assuming 1.8:1 gain. These first 18 sets of NEC NC1100Ls will be put into operation soon. James Li from NEC China also acknowledged that at least 100 sets of NC1100L are scheduled to be installed in China before the end of this year.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

NEC Display Solutions, Ltd. 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

NEC Solutions (China) Co., Ltd. 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 

*Web Site of NEC DLP Cinema Projectors 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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