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Basingstoke—Jun 26, 2014

Sony and Vue Entertainment Unveil World First Live 4K Streamings of FIFA World Cup™ Matches to Cinema

2014 FIFA World Cup™ quarter final match and final to be streamed live to Vue Westfield London in four times the definition of HD
Sony and Vue Entertainment have today announced a new milestone in live sports entertainment, as two of the 2014 FIFA World Cup™ matches will be streamed live to a UK cinema in stunning 4K(*1) . In a world first, Sony and Vue Cinemas will be working with technical partners Eutelsat, DSAT Cinema and IDC to deliver a FIFA World Cup™ quarter final match and the final in captivating Ultra High Definition on 4th and 13th July, at Vue’s state-of-the-art multiplex at Westfield, London.

Coinciding with rapidly growing consumer interest in 4K, the first ever 4K FIFA World Cup™ brings an entirely new viewing experience to the world of football and this screening is set to bring the action on the pitch to life like never before. The two matches will be streamed live via satellite from the iconic Estadio Jornalista Mario Filho (Maracana) stadium direct to the cinema, and are set to be the most visually spectacular live sports broadcasts to date.

Sony has partnered with IDC, Eutelsat and DSAT Cinema to deliver the live 4K screenings, with the companies working together to provide the satellite feed, signal decoding and 4K projection. DSAT Cinema will support with the commissioning and integration of the equipment, including network and receiver configuration. IDC will be providing the 4K UHD HEVC video decoder and professional satellite receiver that will be installed in the cinema, receiving the 4K satellite feed and delivering the video and audio signal to the Sony theatre projector and audio system respectively. Eutelsat will receive the signal from Brazil at its teleport near Paris, re-encode it in Ultra HD HEVC at 60 fps and retransmit it to the EUTELSAT 5 West A satellite for direct distribution to the cinema.

The footage at the screenings will be shown using Sony’s SRX-R320 4K digital cinema projection system. The system was designed to screen 2K, 4K and 3D images in the highest possible quality and ensure the best viewing experience available for cinema-goers. Vue cinemas across the UK are equipped with Sony’s 4K digital cinema projection technology.

“These live 4K screenings mean we’re able to bring an entirely new viewing experience to the world of football,” said David Bush, Head of Marketing and Business Development, Sony Professional Solutions Europe. “Sony is excited to be working with FIFA to capture three 2014 FIFA World Cup™ matches in 4K, making this one of the most significant milestones in sports production in recent years. Sony is providing all 4K cameras and other production technology for the FIFA World Cup™ broadcast production. We are also in the unique position of being able to offer not only production equipment but also 4K BRAVIA TVs in consumers’ homes and 4K projectors in cinemas. The confirmation of these live transmissions to cinema represent another trail-blazing example of Sony’s end-to-end leadership in 4K.”

Bush continued: “These events build on Sony’s experience in 4K live production for other application areas. Earlier this year we collaborated with several technical partners to deliver the world’s first live 4K stream from a theatre into a cinema, working with the National Theatre to show War Horse live in ultra high definition at the Curzon cinema in Chelsea, London.”

Steve Knibbs, COO of Vue Entertainment commented: “At Vue we strive to embrace technological innovation in order to deliver the greatest possible experience for our customers. Having installed Sony’s 4K projectors across our UK cinemas, we’re absolutely thrilled that we’re able to underpin the next chapter in live sports entertainment by playing host to ultra high definition screenings of the greatest sporting competition in the world.”

FIFA TV is also producing the Official 2014 FIFA World Cup™ Film in 4K, which will include match footage from each of the three games captured in 4K, and is due to be distributed online by FIFA via 4K content distribution services after the 2014 FIFA World Cup™.

Though tickets will be limited, plans are currently being finalised by the companies involved to offer a few lucky fans the opportunity to attend one of the 4K cinema screenings. For fans not able to enjoy the screenings in the cinema, we’re also showing 2014 FIFA World Cup™ highlights in selected stores across Europe, giving you the chance to experience the thrill of football with match-winning 4K detail and sound on the BRAVIA X95 and X9.

As part of the FIFA TV broadcast production of the 2014 FIFA World Cup™ tournament, Sony is working with select firms to deliver three matches in 4K - including the quarter final match and the final itself. Sony is also responsible for the provision of all HD venue facilities in each of the 12 venues across Brazil, including systems integration (SI), equipment and staff.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Vue Entertainment Holdings: Vue Entertainment (Vue) is a leader in the premium entertainment cinema sector in the UK.   Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.   Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail. Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.   Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International. Vue Entertainment Holdings Directory page About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page About Eutelsat: With capacity commercialised on 28 satellites that provide coverage across Europe, as well as the Middle East, Africa and significant parts of Asia and the Americas, Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the world's three leading satellite operators. As of 30 June 2012 Eutelsat’s satellites were broadcasting more than 4,250 television channels to over 200 million cable and satellite homes in Europe, the Middle East and Africa. The Group’s satellites also serve a wide range of fixed and mobile telecommunications services, TV contribution markets, corporate networks, and broadband markets for Internet Service Providers and for transport, maritime and in-flight markets. Eutelsat's broadband subsidiary, Skylogic, markets and operates high speed Internet services through teleports in France and Italy that serve consumers, enterprises, local communities, government agencies and aid organisations in Europe, Africa, Asia and the Americas. Headquartered in Paris, Eutelsat and its subsidiaries employ just over 750 commercial, technical and operational professionals. This culturally diverse staff comprises employees from 30 countries. Eutelsat Directory page About DSAT Cinema: DSAT Cinema is a joint-venture between Eutelsat and dcinexT.  With over 1,300 contracted cinemas for a total of over 8,000 digital screens, DSAT is a major player in the digital delivery market.  DSAT Cinema network is open to all kinds of exhibitors (major circuits and small independents) as well as to all kinds of distributors (major studios, national distributors and alternative content providers).  With almost 700 features delivered, DSAT has a long and successful experience in delivering DCP's to cinemas.  The solution is affordable even for small releases and very reliable offering currently to the distributors the best-in-class proposition. DSAT can distribute pan-European releases as well as in-country releases.  Thanks to its powerful infrastructure including 3 ingest hubs, 2 teleports and 3 satellite transponders on 2 Eutelsat satellites, and the operational support of dcinexT and OpenSky, DSAT has the flexibility to manage all kinds of releases from small ones to large ones.  DSAT is also a leader in live events with almost all the programs available on its platform and has a comprehensive knowledge and practice of HD and 3D live with over 350 broadcast events.  DSAT is now introducing its solution for 4K live events at High Frame Rate 60FPS. Last but not least, thanks to a very skilled and professional team with the passion of cinema, DSAT provides one-stop-shop service including production, SNG, satellite capacity and support. DSAT Cinema Directory page
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