ACCESSIT ADDS LEADING EXHIBITOR RELATIONS EXECUTIVE AS DIGITAL CINEMA ROLLOUT MAKES MAJOR ADVANCE

Industry Veteran Brad Carroll Named Director Business Operations at AccessIT’s Digital Media Division

Access Integrated Technologies, Inc. (“AccessIT”) (AMEX: AIX) announced today that Brad Carroll, a leading exhibitor relations executive, has joined the company as Director of Business Operations at AccessIT’s digital cinema technology and services division. In this newly created position, Mr. Carroll will be responsible for managing the operational functions necessary to support successful deliveries of movies and other content to theatres. In addition to his broad experience as an exhibitor relations specialist, he also brings to AccessIT extensive expertise in film distribution and booking and operational management.

Most recently, Mr. Carroll served as Director of Exhibitor Relations for Fandango, the nation's largest online and phone movie ticketing service, serving over 1,100 theaters and 12,500 screens. There, he created business development strategies, established and maintained relationships with both exhibitors and film studios, and served as internal liaison between Fandango’s Marketing, Finance, Operations and IT Departments.

Prior to Fandango, Mr. Carroll served as Director of Sales and Client Relations for Technicolor Cinema Distribution, the theatrical movie distribution division of Technicolor, one of Hollywood’s leading celluloid film reproduction and distribution services companies. His film distribution and schedule management experience includes positions with AMC Theatres, specializing in film settlement and booking; at Miramax Films as a print controller; and at Savoy Pictures as a film booker. Carroll was also a founder of Joseph Street Pictures, a video production house catering to independent film-makers and first-time directors.

Commenting on his new position, Carroll said: “There can be no doubt that digital cinema is the wave of the future in motion picture distribution and exhibition, which is why I’m particularly pleased to have the opportunity to be joining a company like AccessIT – a pioneer in the sector and now clearly taking the lead in promoting digital cinema’s adoption by theaters across the country. It’s exciting to be a part of this historic transition in a great industry.”

Russell Wintner, president and COO of AccessIT’s Digital Media division, added: “As our company takes another giant step forward with its recently announced major exhibitor agreements for deploying digital systems, it’s critically important that we have seasoned professionals with proven experience working with our studio and exhibitor partners. Attracting someone with the broad and deep background and credentials of Brad Carroll is a big plus for AccessIT.”

Mr. Carroll earned a BS in Business Administration from Bryant College with a minor in Film from NYU Tisch School of the Arts and a Masters in Business Administration from Pepperdine University.

Cinedigm Contacts: Cinedigm
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About Cinedigm: Cinedigm is the leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company is a technology and services integrator that works with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm’s digital cinema deployment organization, software, unique combined satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and distribution platform for alternative content such as CineLive® 3-D and 2-D sports and concerts, thematic programming and independent movies provide a complete suite of services required to enable the digital theater conversion. Cinedigm^TM and Cinedigm Digital Cinema Corp.^TM are trademarks of Cinedigm Digital Cinema Corp. [CIDM-G] Cinedigm Directory page Cinedigm Web Site

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