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# 1937 Scophony

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Cypress, CA / Toronto, On—Aug 13, 2014

First Large-Scale Canadian Laser Projection Demo Highlights Giant Screen Cinema Association (GSCA) International Conference

Laser technology from Christie, screen innovations from Harkness and installation expertise from Electrosonic combine to deliver unprecedented immersive, 2D and 3D visual feast at Giant Screen Cinema Association’s International Conference and Trade Show
 
In a special technical session of the Giant Screen Cinema Association (GSCA) conference scheduled for September 23 at the Cineplex Cinemas Queensway in Toronto, Christie®, a world leader in creating and sharing the world’s best visual and audio experiences, is teaming with Harkness Screens and Electrosonic to demonstrate a premium giant screen cinema experience.
 
Press and GSCA delegates from 20 countries will have an opportunity to learn all about the latest in cinema technology from a group of industry experts and will be treated to the ultimate cinema experience, with clips from educational documentary films as well as Hollywood blockbusters being projected at over 90,000 lumens (brightness) by the Christie laser projection system—which delivers more than three times the light output compared to current, lamp-based digital projectors. Coupled with an immersive array of Christie Vive Audio speakers, this session represents the best cinema technology available today.
 
"GSCA prides itself on showcasing the best films in their best possible light,” says Tammy Seldon, GSCA Executive Director. “We are very pleased to partner with Christie, Harkness Screens, and Electrosonic to show our members the latest in projection technology” she added.
 
"As a pioneer in the cinema industry, Christie is known for delivering the ultimate cinema experience, both in image and audio reproduction," said Don Shaw, senior director, Product Management, Christie.
 
Added Shaw, “As exhibitors realize the benefits of laser projection and advanced immersive audio systems, they will also realize the benefits of engaging leading integrators such as Electrosonic to take advantage of the oversight, detailed design assistance—for both hardware and software components—and system-level testing to perfection that only skilled integrators can deliver. We also can’t overlook the impact of matching the technology with the ideal screen surface, which has a tremendous impact on both the visual and audio experience in a cinema. Currently, we recommend Harkness Screens for all of our laser projection installations.”
 
"Electrosonic is proud to have shared 50 years with innovative partners and customers, pushing the limits of what audio-visual technology can do," says Jim Bowie, President of Electrosonic Group. "It's an incredible evolution across many markets including entertainment, which has been one of our top priorities for decades. Our work with visionary suppliers like Christie--who has led in laser projector development--reflects an important mutual commitment to technology and customers.”
 
The Christie laser projection system installed for the GSCA laser event uses a state-of-the-art, 6 primary (6P) color system that provides intense brightness, wider color gamut capabilities and higher contrast than traditional digital projectors, and delivers naturally simultaneous stereoscopic imagery with no 3D “crosstalk.” The result is the ultimate giant screen cinema experience for all 2D and 3D films. The system installed for this show will provide greater than 90,000 lumens of brightness, and images will be delivered at 4K resolution, to reveal stunningly clear details. 
 
Film clips scheduled to be seen at the technical session include Antarctica’s Penguin Emperors, Dark Universe, The Life of Trees, NAYA Legend of the Golden Dolphin, Remnants, Star Spangled Banner: An Anthem of Liberty, The Turn of This Century, UFOTOG, as well as several shorter clips of the best of the Giant Screen clips.
 


Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site About Giant Screen Cinema Association:
The core purpose of the Giant Screen Cinema Association (GSCA®) is to advance the business of producing and presenting educational giant screen and immersive cinema experiences globally. GSCA's membership includes more than 260 organizations in nearly 30 countries. Member organizations include giant screen filmmakers, distributors, theaters, suppliers, manufacturers, and students from around the world. GSCA was founded in 2006 with the unification of the Large Format Cinema Association (LFCA) and the Giant Screen Theater Association (GSTA). The Association holds two annual events--a 2-day Film Expo in February/March and a 4-day International Conference and Trade Show in September. 
Giant Screen Cinema Association Directory page About Electrosonic Inc: Electrosonic, celebrating its 50th anniversary, is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support. Electrosonic Inc Directory page
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