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London—Aug 28, 2014

In the Year of the Horse, Arts Alliance Media Gallops into the Chinese Cinema Market

Shanghai Film Company Enters Long Term Partnership to Deploy AAM Cinema Software
Leading digital cinema company Arts Alliance Media (AAM) is pleased to announce its partnership with Shanghai Film Company Ltd (SFC) to supply SFC’s digital cinema network with AAM’s market leading software. AAM and SFC will begin the deployment immediately. 
SFC is a subsidiary of Shanghai Film Group, which has been one of the leading companies in China’s film industry for over 100 years. SFC will become the first Chinese exhibitor to use AAM’s Lifeguard software to power a Network Operations Centre (NOC). Initially, the NOC will service around 2,000 digital cinema screens across the country. The NOC will grow over time to serve many more screens in the rapidly growing Chinese digital cinema market. Lifeguard provides centralised equipment monitoring and issue resolution capabilities, enabling a comprehensive maintenance service to be provided to cinemas. 
In addition to the Lifeguard software, AAM’s Theatre Management System (TMS) software will be deployed by SFC to manage and control all screens in the digital cinema network, providing content, scheduling and playlist management. Earlier this year, Arts Alliance Media and DMCC/SARFT (The Administration of Digital Film Content / The State Administration of Press, Publication, Radio, Film and Television of China) also signed a letter of intent for a technical partnership to allow AAM’S TMS to fully integrate with DMCC’s system for digital cinema programming in China. 
Roger Zhu, General Manager of Shanghai Film Company Ltd, said of the partnership “We were impressed with Arts Alliance Media’s software solutions, and believe that the AAM TMS and Lifeguard are the best products to power cinemas and our NOC. We will be working closely with AAM to integrate the technology with the existing equipment across our estate. We look forward to accelerating the creation of our NOC team to support an increasing number of screens across China with a reliable service to eliminate missed shows.” 
John Aalbers, Chief Executive Officer of Arts Alliance Media added: “Partnering with a company of the calibre of SFC is a great way to mark Arts Alliance Media’s progression into China.  SFC is one of the most iconic film companies in China with a long and rich history dating back to the 1890s. It is an honour for us to partner with such a prestigious company and we are thrilled by the prospect of our software being used to support the exciting Chinese cinema industry.” 
Arts Alliance Media has extensive experience in digital cinema NOC systems, having run a UK-based NOC for eight years. Currently the AAM NOC services many thousands of cinema screens around the world. Lifeguard was developed by AAM using this expertise and is now available to exhibitor and integrator partners globally. Lifeguard accurately maintains equipment records, centrally monitors all digital cinema hardware and alerts the user to any potential issues. Users can view data from all cinema equipment, no matter where the site is located, through a central web-based interface. The system provides a powerful incident management system allowing the NOC to quickly identify high priority issues that require addressing. At the core is a comprehensive knowledge base to ensure maximum efficiency.

Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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More Arts Alliance Media Press Releases: Aug 24, 2016 Shanghai Film Corporation Signs Deal with AAM to Deliver Lifeguard to 5,000 Screens Aug 11, 2016 Cineworld Group Selects AAM to Deliver TMS Software to Over 750 More Screens Aug 2, 2016 Jinyi GuangMei Selects AAM Software to Deliver First-Class Cinema Experiences Across China May 17, 2016 Regal Entertainment Group selects AAM’s Theatre Management Software Mar 21, 2016 AAM Brings New Digital Innovation to Exhibitors with Launch of the Thunderstorm Online Marketplace Mar 15, 2016 Arts Alliance Media Solidifies North American Presence with Appointment of Two New Sales Managers Sep 23, 2015 Arts Alliance Media Partners with San Sebastian International Film Festival for a Second Year Aug 12, 2015 Fast-Growing Chinese Exhibitor Jackie Chan Cinema Selects Arts Alliance Media Software to Manage Cinema Operations Jun 23, 2015 Dutch Exhibitor JT Cinema Centralises Operations with Arts Alliance Media’s Producer Software Apr 21, 2015 Say It Large with Cinecardz® Feb 11, 2015 Cinemeccanica Partners with Arts Alliance Media to Offer AAM’s Screenwriter TMS with Cinecloud Server Feb 5, 2015 Arts Alliance Media’s Cinema Software to Power Over 1,500 of Wanda Cinema Line’s Screens in China Dec 9, 2014 China’s Wanda Cinema Line Announces Long Term Strategic Partnership with Arts Alliance Media Dec 8, 2014 Arts Alliance Media Launches More Flexible Software Suite at Cineasia Oct 27, 2014 Mars Cinema Group Goes Big with Arts Alliance Media’s Complete Suite of Digital Cinema Software Oct 24, 2014 Take Your Cinema with You. Introducing the Screenwriter Mobile Companion App. Oct 9, 2014 Arts Alliance Media’s Screenwriter TMS is Certified Cinema Reloaded Ready Oct 3, 2014 Arts Alliance Media Takes Cinema Advertising To the Next Level at the SAWA Convention in Berlin Oct 2, 2014 Arts Alliance Media Digital Cinema Software Powers San Sebastian International Film Festival More
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