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Dublin—Sep 3, 2014

Vue Cinemas Celebrate 1m Milestone with Unique Digital’s BaseKey and AdTransit Service

Vue Cinemas, the UK’s leading cinema circuit, celebrate the delivery of over 1 million KDMs and 1 million Advertising playlists all delivered automatically using Unique’s suite of integrated solutions. The services were installed and commissioned in Q4 2013 and have since operated on a 24/7 basis.
BaseKey™ provides cinemas, distributors and content media houses with a secure and automated system to manage and deliver keys to any digital cinema site equipped with an AdTransit™ client. Packages of keys are uploaded by distribution partners and managed via a secure web service portal and are automatically delivered only to the relevant site.
Vue’s preshow Advertising partner uses Unique Digital’s Advertising Accord™, the market leading campaign management and content distribution solution for cinema advertising companies, to create and distribute the weekly playlists, schedules and DCP content direct to each Vue cinema.  
Advertising Accord integrates directly with the AdTransit client at each Vue cinema. These in turn integrate with Vue’s own digital cinema TMS and Server systems, thus ensuring that every single advertising clip is delivered in time to the cinema and that it is correctly inserted into the playlists. In addition late insertions and changes can be dealt with down to a per-show level.
“Digital Cinema has produced many benefits for Vue including increased flexibility for film booking and preshow advertising that can be targeted by individual session, but this degree of flexibility, along with trying to manage KDMs via email also produced a high degree of additional operational overheads” commented Roland Jones, Head of IT for Vue, adding “the use of Basekey proves that it is possible to remove all the headaches associated with managing and ingesting keys. The system has now delivered thousands of keys and the benefit was immediate. The addition of Unique’s AdTransit solution, which merges the preshow schedules directly from our agency into each individual playlist on the TMS, has dramatically reduced our weekly onsite operation measured in hundreds of man-hours saved per site per week”
“A major feature of the Basekey system is the secure web portal that allows Vue to monitor the process from their head offices, not only allowing them to follow every KDM that has been ingested with a delivery receipt but also to maintain and track their own estate TDL (Trusted Device List) for all 83 sites in the UK” commented Rod Wheeler, Sales and Marketing Director Unique Digital adding “The inclusion of AdTransit not only produced immediate operational savings per site it also allowed Vue to integrate completely with the preshow scheduling and delivery solution used by their agency thus maximizing efficiencies for both companies. BaseKey and AdTransit services deliver similar benefits to the small independent cinemas as well as the larger estates.”
Logo: Unique Digital Ltd. About Unique Digital Ltd.: Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord). 
Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site
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