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# 1951 RCA

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Los Angeles, Calif.—Sep 9, 2014

Pete Ludé Joins RealD

Cinema, Broadcast and Digital Media Executive to Lead Initiatives Focused on Enhancing the Cinema and Home Entertainment Visual Experience
Global visual technology company RealD Inc. (NYSE: RLD) announced today that prominent executive Pete Ludé has joined the company as Senior Vice President. 

A highly regarded expert on cinema, broadcast and digital media, Ludé will head the company’s development and commercialization of proprietary technologies designed to enhance production, delivery and display of digital media for an enriched visual experience in the cinema, home and on mobile. Ludé will also work closely with the motion picture, television and online production industries to introduce new innovations that enhance storytelling through advanced motion imaging.
 
“With the addition of Pete, we will be better equipped than ever to leverage our extensive Research & Development experience to bring exciting new imaging technologies to market,” said Michael V. Lewis, CEO of RealD. “We are only scratching the surface of what is possible in today’s digital media age, from ultra-immersive 3D to laser cinema projection and UHD content delivered on-demand to any device. We look forward to the immediate contributions Pete will bring to RealD as we move to commercialize our current R&D initiatives and develop exciting new technologies to perfect the visual image.”       
 
Pete Ludé is a foremost engineering executive in cinema, broadcast and digital media, with extensive experience in deployment of systems worldwide. Prior to joining RealD, Ludé served as CTO at Mission Rock Digital in San Francisco, with a focus on re-inventing motion imaging for the next generation in digital media. Previously, he was Senior Vice President of Sony's Silicon Valley R&D labs, where his work included workflow software for digital cinema production, stereoscopic imaging and 4K laser projectors for digital cinema. He is past president of SMPTE, and a SMPTE fellow. Ludé was also the founding Chairman of the Laser Illuminated Projector Association, and is a frequent speaker on the future of broadcast, Ultra HD television, stereoscopic 3D and laser displays.

“RealD has been a prominent force in the introduction of stereoscopic 3D cinema, and I’m excited to help the company as it moves to commercialize an expanded portfolio of innovations in visual technology,” said Pete Ludé. “It’s an honor to be working with one of the strongest R&D teams in the industry and I look forward to the impact our new products will have on the visual technology market.”
 
The world’s most widely used 3D cinema technology, RealD 3D is installed in approximately 25,600 auditoriums by approximately 1,000 exhibitors in 73 countries around the world (as of June 30, 2014).  
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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More RealD Press Releases: Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’ Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums Apr 24, 2013 RealD Opens Latin American Office in Rio de Janeiro, Brazil Apr 15, 2013 RealD Introduces Precision White Screen Technology Combining 2D White Screen Performance with Polarized 3D Capability Feb 6, 2013 RealD and Karo Film Announce Deal to Equip up to 200 Screens Across Russia With RealD 3D Dec 3, 2012 RealD and Bulgaria’s Largest Exhibitor Kino Arena Announce Exclusive 3D Technology Agreement More
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