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# 1936 Scophony

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Manchester—Oct 7, 2014

Unique and Matmi Join Forces to Create Ground-Breaking Digital Experiences for Cinema Audiences

Matmi, award winning mobile and social app developer, and Unique Digital, the leading international cinema software developer, have formed a joint venture to develop an ambitious range of ground-breaking games and apps which will provide an exciting and rewarding new experience to cinema goers.
 
Taking advantage of some of the very latest perceptual computing techniques, and location-based and augmented reality technology, Matmi and Unique aim to create broad-reaching, movie-related lifestyle experiences that reach beyond the simple in-theatre digital experiments seen to date.
 
Jeff Coghlan, founder and CEO of Matmi, is excited about the partnership: “We've seen a real growth in the mass-market appetite for digital experiences that complement and extend real-life leisure activties. We believe that the passive experience of watching a movie can be hugely enhanced by providing genuinely compelling and social engagement, as long as it's done in a creative way that complements, rather than detracts from, the joy of cinema-going. We're confident that by adding our experience in creating physical-meets-digital installations, to Unique's software infrastructure and knowledge of the sector, together we can bring something magical to movie fans of all ages.”
 
Chairman of Unique Digital Ltd, Chris Hagan, agrees: “I’m delighted we’ve struck this deal. Jeff and his team have an incredible record of developing products that consumers love to interact with, creating the perfect opportunity for brands to convey their messages. We are excited to fuse that kind of creativity with the technology infrastructure we have developed in cinemas. The opportunities for cinema owners, film studios and distributors, and for advertisers are endless!”
 
Matmi is an award winning, internationally renowned digital production studio which conceives and creates a wide array of highly innovative digital entertainment and branded content across multiple platforms, with a specialisation in games, social experiences and app production. As well as publishing its own entertainment products, it collaborates with global brands, leading advertising agencies, PR agencies, publishers and broadcasters to bring ideas to life and engage consumers in new and innovative ways. Recent clients include the BBC, ITV, Sony, Universal, Red Bull, Orange, Nokia, Babybel, Alton Towers, Lily Allen and Jim Beam.
 
Unique Digital is the leading software developer for the cinema industry, founded by entrepreneur Chris Hagan in 2003. In addition to market leading, proprietary solutions for management of digital equipment in cinemas, Unique has also launched MovieTransit™, its market leading content distribution solution, which has been fully operational across Scandinavia since 2012 and has been rolled out to 600 sites across UK and Ireland in the last 12 months, taking the connected estate past 1500 sites, with combined admissions in excess of 250 million per annum.
 
For more information please contact: Unique Digital Ltd +44 203 651 8052  or marketing@mailudc.com
 
About Unique Digital Ltd and Unique Digital Software Limited
Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).
 
Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.
 
About Matmi
Matmi is an award winning, internationally renowned digital production studio, founded by entrepreneur Jeff Coghlan. It conceives and creates a wide array of highly innovative digital entertainment and branded content across multiple  platforms, with a  specialisation in  games, social experiences and app production. As well as publishing its own entertainment products, it collaborates with global brands, advertising agencies, PR agencies, publishers and broadcasters to bring ideas to life and engage consumers in new and innovative ways. Recent clients include BBC, ITV, Sony, Universal, Red Bull, Orange, Nokia, Babybel, Alton Towers, Lily Allen and Jim Beam.
Logo: Unique Digital Ltd. About Unique Digital Ltd.: Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord). 
 
Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site
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