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# 1930 Baird

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Los Angeles, CA—Oct 9, 2014

MasterImage 3D Challenges RealD’s Intellectual Property Portfolio in the United States

Asserts Patents Replicate Pre-Existing Techniques
MasterImage 3D, a worldwide leader in 3D display technologies for digital cinema, challenged the validity of four of RealD’s 3D polarization patents by filing five petitions for Inter Partes Review (IPR) with the United States Patent and Trademark Office. MasterImage 3D asserts that RealD’s patents claim to have invented techniques that have been well-known for decades and should never have been granted. 
 
MasterImage 3D pursued the IPR as a faster legal resolution than the patent lawsuit filed by RealD against MasterImage 3D. In the opinion of MasterImage 3D, RealD’s improper patent protection stalls competition in the 3D business. A correction would encourage innovation in 3D technology to the benefit of both moviegoers and the exhibition industry.
 
“Per the expert guidance of Matthew Brennesholtz, an independent cinema technology consultant and holder of 23 patents, there is a broad history of prior art techniques to increase the output of digital projection,” said Michael Karagosian, principal at MKPE Consulting. “Much of what RealD accomplishes and claims ownership to was previously documented in prior patents and technical literature. It seems clear this prior art invalidates many of their patent claims.”
 
MasterImage 3D’s Patent Office challenge diminishes RealD’s patent infringement lawsuit filed against MasterImage 3D’s new cinema system, HORIZON3D. The HORIZON3D inventive approach utilizes a three-beam, polarization-recovery technology. The HORIZON3D’s optical configuration achieves industry-leading brightness (as high as 33% light efficiency), high contrast and clarity, and satisfies contemporary auditorium designs that have very wide-screens with immersive stadium seating (as low as 0.8 throw ratios).
 
MasterImage 3D has already successfully challenged the validity of RealD’s utility model patents in China and Russia for lacking novelty and inventiveness. The company continues to compete with RealD for 3D cinema presentation in every market around the world.
About MasterImage 3D, Inc.: MasterImage 3D, Inc Leader in optical 3D display solutions for cinema and mobile devices. Over 8,000 3D cinema systems in over 1,000 countries. Brightest, sharpest 3D experience with compelling ownership pricing model. Invented, patented and mass-produced leading technology for auto-stereoscopic display. Privately held; headquartered in Los Angeles. Offices in the UK, Japan, Korea, Taiwan and Brazil. MasterImage 3D, Inc. Directory page
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More MasterImage Press Releases: Nov 9, 2015 Masterimage 3D Showcases Premium Presentation as the Exclusive 3D Provider of Expocine 2015 Jun 24, 2015 Cinema Star Chooses MasterImage 3D for Rollout of new 3D Screens in Russia May 18, 2015 MasterImage 3D Successfully Invalidates RealD’s Chinese Utility Model Patent Apr 14, 2015 MasterImage 3D Successfully Invalidates RealD’s Russian Utility Model Patent Jan 15, 2015 Empire Cinemas Extends Partnership with MasterImage 3D as Provider of Premium 3D Solutions for all Theatres Sep 24, 2014 MasterImage’s High-Brightness HORIZON3D Cinema System Receives 2014 Technology Award from International 3D and Advanced Imaging Society Sep 22, 2014 MasterImage 3D Challenges RealD’s Utility Model Patent Application in Russia Jun 25, 2014 South Korea’s MEGABOX Selects MasterImage 3D as 3D Digital Cinema Partner Jun 16, 2014 MasterImage 3D Debuts Industry’s Brightest 3D Digital Cinema System Apr 23, 2014 MasterImage 3D Receives Patent Approval for Innovative High-Brightness, Cinematic 3D Imaging Process Mar 24, 2014 Cinemaxx selects MasterImage 3D for Rollout of 3D Screens in Indonesia Mar 21, 2014 See the Brightness at CinemaCon 2014 Jan 30, 2014 MasterImage 3D Appoints Luiz Fernando Morau to Lead Digital Cinema for Latin America Region Oct 23, 2013 MasterImage 3D and China Film Equipment Co., Ltd Sign Agreement as 3D Cinema Systems for China’s Premium Market Oct 21, 2013 MasterImage 3D Lights Up ShowEast with Preview of New High Brightness 3D System Jun 28, 2012 MasterImage 3D Appoints Sean Lohan to Lead Americas Region Jun 18, 2012 MasterImage 3D to Showcase the High Frame Rate Ready MI-Clarity3D at CineEurope as 2012 Shapes Up to Be the Biggest Year for 3D Cinema Yet Jan 30, 2012 MasterImage 3D Appoints Adam MacDonald Sales Manager for EMEA and Russia Oct 20, 2011 Cinepolis Selects MasterImage 3D to Bring Movie-Goers in Latin America the Highest Quality 3D Experience More
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