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Burbank, CA—Oct 20, 2014
Cines Multiplex Argentina Selects Doremi for Digital Conversion in Pilar
Cines Multiplex Argentina has completed a comprehensive
digital conversion of its properties by installing Doremi servers in each of its
31 operating theater screens. Doremi servers will also be deployed for its most
recent complex opening in Pilar. The project will have 9 screens, including the
popular Multicine branded 3DXtremo theater.
Among the equipment to be installed are the ShowVault/IMB
Server, the IMS1000 Integrated Media Server, and the IMS1000AR, assembled by
Doremi in Argentina as part of it corporate commitment to the country and the
"More than two years ago we started with the
digitization of our theaters. Over this time, we have been able to fully
evaluate Doremi’s technology. Their historically high uptime rate, simplicity
of operation, and post-sales support has given us the confidence to continue
with them. Even at this stage of technological change and more available
options, we remain committed to Doremi,” stated Gabriel Feldman, CEO of
"Cines Multiplex is a company with extensive
experience in the exhibition side of the film industry. They have successfully
adapted the traditional business model to multi-screen complexes and shopping
centers while maintaining a pristine identity and high quality offering for the
viewer. Cines Multiplex has a culture of good forward thinking and an attention
to quality. Doremi appreciates the company’s confidence in our server
technology as they make their digital conversion," said Jason Vreeman,
Senior Sales Manager, Latin America.
With its playback servers being the most selected by
exhibitors, Doremi continues its strong growth in Latin America. Its extensive
product line and strong reputation for product performance has led to its
leadership in the regional and global cinema industry.
Argentina is a company with over 50 years in the film industry in Argentina,
both exhibiting and distributing films. Currently, they have 4 complexes that
bring a high number of moviegoers and positions them among the most important
exhibition chains within Argentina. Among their expansion plans, their Pilar
complex has been developed as part of a major shopping center and, amongst
other amenities within its 9 screens, boasts a Big Screen measuring 20 meters
wide and includes a powerful 7.1 sound installation. Last year, the company
realized a long standing aspiration with the opening of its "Arte
Multiplex" complex which is dedicated to art-house cinema, allowing
attendees to enjoy the best independent productions of the world of filmmaking.
About Cines Multiplex:
Cines Multiplex Argentina has completed a comprehensive digital conversion of its properties by installing Doremi servers in each of its 31 operating theater screens. Doremi servers will also be deployed for its most recent complex opening in Pilar. The project will have 9 screens, including the popular Multicine branded 3DXtremo theater.
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