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# 1949 RCA.

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Burbank, CA—Oct 20, 2014

Cines Multiplex Argentina Selects Doremi for Digital Conversion in Pilar

Cines Multiplex Argentina has completed a comprehensive digital conversion of its properties by installing Doremi servers in each of its 31 operating theater screens. Doremi servers will also be deployed for its most recent complex opening in Pilar. The project will have 9 screens, including the popular Multicine branded 3DXtremo theater.
 
Among the equipment to be installed are the ShowVault/IMB Server, the IMS1000 Integrated Media Server, and the IMS1000AR, assembled by Doremi in Argentina as part of it corporate commitment to the country and the region.
 
"More than two years ago we started with the digitization of our theaters. Over this time, we have been able to fully evaluate Doremi’s technology. Their historically high uptime rate, simplicity of operation, and post-sales support has given us the confidence to continue with them. Even at this stage of technological change and more available options, we remain committed to Doremi,” stated Gabriel Feldman, CEO of Multiplex Cinemas.
 
"Cines Multiplex is a company with extensive experience in the exhibition side of the film industry. They have successfully adapted the traditional business model to multi-screen complexes and shopping centers while maintaining a pristine identity and high quality offering for the viewer. Cines Multiplex has a culture of good forward thinking and an attention to quality. Doremi appreciates the company’s confidence in our server technology as they make their digital conversion," said Jason Vreeman, Senior Sales Manager, Latin America.
 
With its playback servers being the most selected by exhibitors, Doremi continues its strong growth in Latin America. Its extensive product line and strong reputation for product performance has led to its leadership in the regional and global cinema industry.   
 
About Multiplex Cinemas:
Multiplex Argentina is a company with over 50 years in the film industry in Argentina, both exhibiting and distributing films. Currently, they have 4 complexes that bring a high number of moviegoers and positions them among the most important exhibition chains within Argentina. Among their expansion plans, their Pilar complex has been developed as part of a major shopping center and, amongst other amenities within its 9 screens, boasts a Big Screen measuring 20 meters wide and includes a powerful 7.1 sound installation. Last year, the company realized a long standing aspiration with the opening of its "Arte Multiplex" complex which is dedicated to art-house cinema, allowing attendees to enjoy the best independent productions of the world of filmmaking.
About Cines Multiplex: Cines Multiplex Argentina has completed a comprehensive digital conversion of its properties by installing Doremi servers in each of its 31 operating theater screens. Doremi servers will also be deployed for its most recent complex opening in Pilar. The project will have 9 screens, including the popular Multicine branded 3DXtremo theater. Cines Multiplex Directory page
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