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# 1999 Hughes JVC

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Las Vegas, NV, USA—Mar 26, 2014

US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology.

MediaMation continues its momentum in its quest to provide cinemagoers with the added dimension of 4D (Effects) and 5D (Motion) for total immersion in the movie going experience.
MediaMation, the leading supplier of4D/5D motion effects theaters will be installing the first of several new X4D® motion EFX theaters for US cinema chain Santa Rosa Entertainment and City Cinema in Oman to open summer, 2014. Santa Rosa Entertainment has over 100 state-of-the-art digital screens throughout Northern and Southern California.
 
“X4D® technology is a new form of traditional cinema entertainment that couples an extreme experience with value for our guests. We're proud to be a leader in our industry and offer this new, cutting edge technology.” says Neil Pearlmutter, Vice President of Santa Rosa Entertainment group.
 
The first theater that will house this technology will be the Plaza Cinema 14 in Oxnard, CA. “We are very excited about our first US based X4D® cinema theater. As a US based manufacturer, we wanted to find a partner whose theaters represented a very “middle America” and younger demographic. We feel the Oxnard location is a perfect fit for us and the Santa Rosa group,” states Dan Jamele, Vice President/CTO of MediaMation. 
   
City Cinema belonging to Oman Arab Cinema Company LLC is the largest cinema chain in Oman. With over 21 screens in Oman and besides with the planned addition of 10 screens during 2014, the company is upbeat about introducing the latest experience for the audience. Towards this end, the company has identified MediaMation who will supply the cinema house with full 4D/5D turnkey Motion EFX theaters.
 
“We researched all the 4D/5D technology providers worldwide and we found business model and technology of MediaMation most suited to our needs. Being the first cinema in Oman to have 4D/5D, it will be a big plus for our theaters and our audiences’ overall experience,” states P. Chandrasekr, Group General Manager of Jawad Sultan Group, which owns the cinema business.
 
“We are pleased to add City Cinema to our MediaMation international family of cinemas along with Cinemex Cinemas in Mexico and Cine Colombia in Colombia. We are looking forward to working with the premiere exhibitor in Oman for their 4D expansion which gives us more flexibility and brings the experience to more people in this growing market.” says Alison Jamele, President of MediaMaiton, Inc.
 
These state-of-the-art theaters will consist of 100 seats and will be powered by MediaMation’s distinctive patented technology using air pneumatics to control the motion of the seats to the action on the screen.
 
The X4D® Motion EFX Experience enhances the film with motion and effects. MediaMation's precisely synchronized motion compliments the on screen action to draw the viewer into the movie to provide an unparalleled movie going experience. Additionally, X4D® theaters incorporates effects such as seat poppers, pokers, air and water blasts, leg and neck ticklers, wind, strobe, fog and scent to create a totally immersive movie viewing experience. 
 

 

About Santa Rosa Entertainment Group: SR Entertainment Group is a family-run company that operates, designs, builds and renovates theatres. SREG also “buys and books” film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors. Santa Rosa Entertainment Group Directory page About MediaMation, Inc.: For 25 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market. MediaMation is an interactive technology company, a worldwide leading supplier, and manufacturer of patented technology for 4D/5D motion EFX theatres and seats. Besides its MX4D® Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.  From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. MediaMation, Inc. Directory page About City Cinema: The cinemas belong to Oman Arab Cinema Company whichwas set up more than 4 decades ago in Sultanate of Oman and is a premiere exhibition company. Today, all its cinema locations are known under the well-known name: CITY CINEMA. The company has 21 screens spread over 7 different locations in the Sultanate and plans are afoot to add 10 more screens before end of 2014 in Muscat, Capital of Sultanate of Oman. City Cinema Directory page
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