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Digital Cinema Technology Sep. 27, 2016
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London—Oct 27, 2014

Mars Cinema Group Goes Big with Arts Alliance Media’s Complete Suite of Digital Cinema Software

Turkey’s leading cinema chain owner Mars Cinema Group, the fastest growing exhibitor in Turkey, has selected Arts Alliance Media’s (AAM) full cinema software suite to power all of their Cinemaximum screens. 

The AAM solution comprises the entire end-to-end suite of software products and covers cinema operations (from screen and equipment monitoring to comprehensive content management), financial and operational reporting, and advertising. The package includes the Screenwriter Theatre Management System (TMS); the Producer enterprise content, KDM and pre-show management system; VPF financial software Auditor; and AdFuser, AAM’s flagship campaign advertising management system. 
 
Screenwriter manages all content and scheduling across screens at an individual site level, automating many tasks which were previously time-consuming and inaccurate.  This allows staff to spend less time in the projection booth and more time on customer-facing activities. Each site’s Screenwriter TMS integrates with enterprise circuit management system Producer, used at head office to centralise processes and manage all sites from one location. With Producer, head office has a bird’s eye view over all screens in a circuit, no matter how remote, and saves time and operational expense by eliminating the manual tasks which previously had to be performed at each site. Producer reduces errors and missed shows by not only giving complete visibility over each screen and all content, but also proactively alerting to any upcoming problems across the circuit such as missing content or KDMs, in time to fix them. Head office can also centralise and automate pre-show content. Advertising and trailer playlists can be assembled automatically and sent electronically to the right screens. This minimises the risk of human error which can lead to the wrong content being shown. 
 
As well as reducing costs and increasing efficiency across the circuit, AAM software increases revenue generation by managing cinema advertising with AdFuser. AdFuser provides fine-grained ad targeting to specific audience demographics, shows, or titles, along with centralising the advertising delivery process. Playlists are built automatically according to defined targeting rules and delivered from head office direct to the right screens, saving time and increasing accuracy. 
 
Hakan Askar, Digital Systems Manager of Mars, said “AAM’s software suite will automate and streamline many processes across our estate while reducing errors and keeping us informed of any potential problems in time to fix them. AAM’s software simplifies almost every task we have to do across our cinemas, meaning things are completed faster and more accurately.” 
 
Eric Stevens, Commercial Director of AAM said “We’re so pleased to partner with Mars and provide them with our software to improve their operations. Our products provide efficient cost savings and revenue generation across every aspect of cinema operations, enabling exhibitors to reduce missed shows and improve the customer experience.  We’re happy that Mars customers will get to enjoy these benefits across the circuit.” 
 
Arts Alliance Media will be at ShowEast, booth 109, from 27 – 30 October.
Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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More Arts Alliance Media Press Releases: Aug 24, 2016 Shanghai Film Corporation Signs Deal with AAM to Deliver Lifeguard to 5,000 Screens Aug 11, 2016 Cineworld Group Selects AAM to Deliver TMS Software to Over 750 More Screens Aug 2, 2016 Jinyi GuangMei Selects AAM Software to Deliver First-Class Cinema Experiences Across China May 17, 2016 Regal Entertainment Group selects AAM’s Theatre Management Software Mar 21, 2016 AAM Brings New Digital Innovation to Exhibitors with Launch of the Thunderstorm Online Marketplace Mar 15, 2016 Arts Alliance Media Solidifies North American Presence with Appointment of Two New Sales Managers Sep 23, 2015 Arts Alliance Media Partners with San Sebastian International Film Festival for a Second Year Aug 12, 2015 Fast-Growing Chinese Exhibitor Jackie Chan Cinema Selects Arts Alliance Media Software to Manage Cinema Operations Jun 23, 2015 Dutch Exhibitor JT Cinema Centralises Operations with Arts Alliance Media’s Producer Software Apr 21, 2015 Say It Large with Cinecardz® Feb 11, 2015 Cinemeccanica Partners with Arts Alliance Media to Offer AAM’s Screenwriter TMS with Cinecloud Server Feb 5, 2015 Arts Alliance Media’s Cinema Software to Power Over 1,500 of Wanda Cinema Line’s Screens in China Dec 9, 2014 China’s Wanda Cinema Line Announces Long Term Strategic Partnership with Arts Alliance Media Dec 8, 2014 Arts Alliance Media Launches More Flexible Software Suite at Cineasia Oct 24, 2014 Take Your Cinema with You. Introducing the Screenwriter Mobile Companion App. Oct 9, 2014 Arts Alliance Media’s Screenwriter TMS is Certified Cinema Reloaded Ready Oct 3, 2014 Arts Alliance Media Takes Cinema Advertising To the Next Level at the SAWA Convention in Berlin Oct 2, 2014 Arts Alliance Media Digital Cinema Software Powers San Sebastian International Film Festival Aug 28, 2014 In the Year of the Horse, Arts Alliance Media Gallops into the Chinese Cinema Market More
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