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# 1937 RCA

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SAN RAMON, Calif.—Jan 31, 2006

Qube Cinema, Inc. Installs Digital Cinema Servers in Landmark Theatres

Qube XP Digital Cinema Servers Play an Integral Role in First Ever ''Day-and-Date'' Release of Steven Soderbergh's New Film
Photo: Qube XP-D Qube XP-D
Qube XP-D Photo: Qube XP-D DCI Compliant Digital Cinema Server
Shortly after the commencement of operations in the United States, Qube Cinema, Inc. has signed an agreement with Landmark Theatres to begin their first rollout of Qube digital cinema servers in North America. Qube Cinema, Inc. is a subsidiary of Real Image Media Technologies Pvt. Ltd, an India-based technology leader in the media & entertainment space.  After the successful implementation of digital cinema systems in India and Portugal, Real Image established Qube Cinema, Inc. as part of an initiative to address emerging global digital cinema market needs.

With the successful deployment of Qube E- and D-Cinema servers in Landmark's flagship screens across the country, the first phase of the agreement is complete. This initial deployment was completed in time for the release of Steven Soderbergh's new film "Bubble" on January 27th. The film was released simultaneously across theatrical, television, and home video platforms, creating a new paradigm with this innovative "day-and-date" concept. With the release of "Bubble" as a launch point, the install base of Qube systems is to be expanded.With over 59 theatres in 23 markets across the United States, Landmark is America's largest theatre circuit dedicated exclusively to art and independent film.

"Qube's range of digital cinema server solutions along with its use of open standards based systems made it the ideal choice for Landmark's digital platform," said Paul Duchouquette, VP of IT/AV of Landmark Theatres. "Domain experience, a clear upgrade path, and a history of standards compliance put Qube Cinema, Inc. at the top of our list."

Landmark chose the Qube XP system after an extensive evaluation of many leading server manufacturers. Major factors in Landmark's choice were a robust and flexible software architecture, an attractive price-point, and Qube Cinema's significant progress towards full compliance with the recently released DCI spec. Qube Cinema's next milestone in the upgrade path to DCI compliance will be in March, when it will unveil full support for DCI-compliant JPEG2000 in time for ShoWest in Las Vegas.

Qube Cinema offers a complete end-to-end solution for the mastering, distribution, and playout of digital content. At the core of this solution are the Qube XP E- and D-cinema servers. Completely conceptualized and developed by Real Image, Qube XP is highly versatile, designed to be format independent, and uses the MXF interop format with high bit-rate MPEG-2 picture and uncompressed multi-channel sound. It also comes equipped with powerful back-end tools for control, reporting, and media management. Its flexibility and allowance for leveraging the price curves of computer industry hardware give it distinct advantages over conventional hardware-dependent solutions.

"We are pleased to work with Landmark, the nation's largest theatre chain dedicated to art and independent film," said Vasu Devan, Managing Director of Qube Cinema. "We look forward to a longstanding partnership that will bring the benefits of digital technology to audiences across the entire Landmark chain."


Qube Cinema Contacts:
Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
601 S. Glenoaks Blvd Ste 102
Burbank, CA 91502
info@qubecinema.com
www.qubecinema.com

Qube Web Site:
Logo: Qube Cinema Inc. About Qube Cinema Inc.: Qube Cinema is a leading international manufacturer and provider of end-to-end digital cinema technology and mastering solutions. Qube Cinema draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI-compliant products that are flexible, reliable and highly cost-effective. Qube Cinema Inc. Directory page Qube Cinema Inc. Web Site About Landmark Theatres: Landmark Theatres has 52 theatres in 21 markets across the country and is a recognized leader in the industry providing diverse and entertaining films in a sophisticated adult-oriented atmosphere with unsurpassed customer service.  Landmark Theatres is part of the Wagner/Cuban companies, a vertically-integrated group of media properties co-owned by Todd Wagner and Mark Cuban that also includes Magnolia Pictures, Magnolia Home Entertainment, 2929 Productions, AXS TV and HDNet Movies. Landmark Theatres Directory page
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