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# 1939 Format Debate

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Hollywood, FL—Oct 27, 2014

Dolby Atmos Surpasses 200-Title Milestone with New Films Announced at ShowEast 2014

Dolby Atmos demonstrations and Dolby Digital Cinema gear on display
Dolby Laboratories, Inc. (NYSE: DLB) returns to ShowEast®2014 (Westin® Diplomat Resort & Spa, booth 301) this week to display the best in cinema technology, paving the way for next-generation cinemas. On the audio side, the company will be highlighting the Dolby Atmos® sound format, which has been installed or committed to in more than 750 screens worldwide.
 
Dolby Atmos at 200-Title Milestone
Highlighting Dolby Atmos momentum, the company revealed that 16 new Hollywood titles are coming to the big screen in Dolby Atmos, increasing the number of announced titles to more than 200 since the sound format’s launch with Disney•Pixar’s Brave in 2012. Dolby Atmos comes full circle, hitting its 200th confirmed title with Disney•Pixar’s Inside Out.
 
New Dolby Atmos titles are currently scheduled from major studios including DreamWorks Animation, Lionsgate, Twentieth Century Fox, Universal Pictures, Walt Disney Studios Motion Pictures, Marvel Studios and Pixar Animation Studios. Four Warner Bros. releases, American Sniper,The Hobbit: The Battle of the Five Armies, The Man from U.N.C.L.E., and In the Heart of the Sea, are also scheduled to be mixed and released in Dolby Atmos.
 
Upcoming Dolby Atmos Titles
 
2014 Scheduled Releases:
·         Twentieth Century Fox, Book of Life, October 17, 2014
·         Disney, Big Hero 6, November 7, 2014
·         Lionsgate, The Hunger Games: Mockingjay—Part 1, November 21, 2014
·         Twentieth Century Fox, DreamWorks Animation, Penguins of Madagascar, November 26, 2014
·         Twentieth Century Fox, Exodus: Gods and Kings, December 12, 2014
·         Warner Bros., The Hobbit: The Battle of the Five Armies, December 17, 2014
·         Twentieth Century Fox, Night at the Museum: Secret of the Tomb, December 19, 2014
·         Universal Pictures, Unbroken, December 25, 2014
 
2015 Scheduled Releases:
·         Warner Bros., American Sniper, January 16, 2015
·         Disney, McFarland USA, February 20, 2015
·         Twentieth Century Fox, Kingsman: The Secret Service, February 23, 2015
·         Lionsgate, Insurgent, March 20, 2015
·         Warner Bros., In the Heart of the Sea, March 23, 2015
·         Disney, Marvel Studios, The Avengers: Age of Ultron, May 1, 2015
·         Disney, Pixar Animation Studio, Inside Out, June 19, 2015
·         Warner Bros., The Man from U.N.C.L.E., August 14, 2015
 
Dolby Atmos Now More Affordable
Effective November 1, 2014, the Dolby Atmos Cinema Processor CP850 list price will be reduced 20 percent and is now US $26,665. The most popular object audio format in the world, Dolby Atmos enjoys support from all the leading server vendors. In addition, more than 40 Digital Cinema Package facilities and 100 sound mixing facilities are now equipped to deliver Dolby Atmos movies.
On Display at ShowEast 2014:
 
The Dolby Atmos Cinema Processor CP850
The Dolby Atmos Cinema Processor CP850 offers a complete audio solution to today’s digital cinema theatres and brings a natural, realistic, and immersive Dolby Atmos sound experience to audiences. The CP850 supports Dolby Atmos playback of up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output. The CP850 supports Dolby Surround 7.1 and 5.1 digital playback as well as common Dolby formats used with alternative content in cinemas: Dolby Digital Plus™, Dolby® E, and Dolby’s latest upmixing technology.
 
To ensure proper setup and playback, each CP850 also includes the Dolby Atmos Commissioning Service. The service provides a review of a cinema’s sound-system design to ensure that the speakers and amplifiers have the necessary performance and room coverage to deliver a high-quality Dolby Atmos experience. It also includes initial room equalization after the equipment is installed.
 
The CP850 works seamlessly with the Dolby Screen Server DSS200, the Dolby Integrated Media Block (IMB)/Dolby Screen Server DSS220, or with servers and media blocks from major server brands.
 
Dolby Digital Cinema Server Family
Dolby offers a complete line of server and library products in a variety of configurations to address needs from a single-screen theatre up to a very large multiscreen complex:
·         2K/4K Dolby IMB with high-frame-rate (HFR) support
·         Dolby Screen Server DSS220 for lowest cost for large multiplex sites
·         Dolby Show Library DSL200 for easy centralized management and distribution of content throughout a multiplex
 
Experience Dolby Demonstrations at ShowEast 2014:
 
Tuesday, October 28, 10:00 a.m.
Dolby Atmos Screening
(AMC® Aventura 24, Auditorium 17)
Walt Disney Studios Motion Pictures’ McFARLAND, USA
 
Tuesday, October 28, 3:30 p.m.—4:15 p.m.
Dolby Atmos Presentation Featuring Exclusive Early Look at Disney•Pixar’s Animated Short LAVA
(AMC Aventura 24, Auditorium 17)
Join us at the Dolby Atmos presentation with highlights of selected scenes from last year’s biggest blockbusters and an exclusive early look at Disney•Pixar’s animated short LAVA presented in Dolby AtmosLAVA will be shown in front of the upcoming feature Inside Out, which is scheduled to release June 2015 and stars Mindy Kaling, Amy Poehler, Lewis Black, and Bill Hader.
 
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result of this multidimensional sound, audiences feel as if they are inside the film, not merely watching it.
 
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 11 Academy Award® winning directors, and 23 Academy Award winning sound mixers, among others. More than 750 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 250 exhibitor partners. More than 200 films from 17 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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