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# 1939 Baird

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New York—Nov 13, 2014

IMAX Forges New Partnership with Toho Cinemas Ltd. to Bring the First Imax® Theatre to Downtown Tokyo

Japan's Top Exhibitor to make IMAX a Main Attraction at its New Iconic Tokyo Site
IMAX Corporation (NYSE: IMAX; TSX: IMX) and Toho Cinemas Ltd., Japan's highest-grossing exhibition company and subsidiary of Toho Co. Ltd., the largest film production and distribution company in Japan, announced an agreement for an IMAX® theatre to be added to Toho's new development in Shinjuku, the commercial, business and entertainment center of Tokyo.  

The new construction project will include a hotel, restaurants, retailers and the Toho Cinemas Shinjuku where IMAX will serve as the multiplex's anchor entertainment attraction. The deal marks the Company's first agreement with Toho Cinemas and the first IMAX theatre to be located in downtown Tokyo.
 
IMAX opened its first commercial multiplex theatre in Japan in 2009 and has since expanded its contracted commercial network to 23 theatres, of which 17 are open. The demand for The IMAX Experience®continues to grow as evidenced by recent IMAX releases including Transformers: Age of Extinction, and Godzilla, which are among our highest-grossing opening weekends ever in Japan.
 
"Japan is the third-largest film market in the world and as evidenced by today's agreement and our recent box office success, our activity in this market continues to increase," said IMAX CEO Richard L. Gelfond. "It has been our experience that when new exhibitors enter our business, especially in a market with strong results, it often leads to greater demand. As such, we're delighted to welcome Japan's number one exhibitor to the IMAX business and bring the world's most immersive cinematic experience to such an iconic site in Tokyo."
 
"With the tremendous IMAX success of Godzilla and Transformers in Japan, we've witnessed the power of IMAX to deliver a differentiated experience that will attract audiences," said Mr. Kazuhiko Seta, President of Toho Cinemas Ltd.  "As such, the addition of an IMAX theatre in the iconic Shinjuku area, at the Toho Cinemas Shinjuku, will create a landmark entertainment destination for the city of Tokyo. As this will be the beginning of our exciting new partnership, we look forward to further opportunities to leverage IMAX as a competitive advantage and delight more audiences throughout Japan."
 
About Toho Company Ltd.: Toho Cinemas is an exhibiting company that provides latest entertainment with a wide-ranging and diverse lineup including films, concerts, live stage performances and public viewing for sports through 67 theatres consisting of 626 screens* nationwide.    *Includes jointly managed 5 theatres 56 screens Toho Company Ltd. Directory page About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
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