Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Dec. 09, 2016
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1941 RCA

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
Thailand—Dec 9, 2014

Thailand’s SF Cinema Grows from Strength to Strength

Installs Sony’s SRX-R515P 4K digital projectors in 31 new cinemas, bringing its total of digital screens to 282
SF Corporation PCL, a leading cinema and entertainment-venue operator in Thailand, announced that it has successfully completed an installation of Sony’s 4K digital projection systems for 31 new SF Cinema screens across 5 locations in Thailand – SF Maya Chiangmai, SF Salaya, SF Chachoengsao, SF Prachinburi and SF Ratchapruek.

The installation marks one of the company’s biggest upgrades for SF Cinema, bringing its total number of fully digital screens to 282 in 40 cinemas across Thailand.

In August 2011, SF Cinema screened Thailand’s first 4K movie using Sony’s SRX-R320 projection system, and has since grown from strength to strength. For the recent upgrade, SF Cinema elected to install Sony’s SRXR515P 4K digital cinema systems in its new theatres. Ideal for small-to-medium sized auditoriums, the SRX-R515P boasts a smaller body than its big brother, the SRX-R320. 

Fully DCI compliant, one of the biggest advantages of the SRX-R515P is its low cost of ownership with easy and safe lamp replacement. It offers true 4K quality from the integrated media block through the lens to the cinema screen, and features an improved SXRD optical engine, 15,000 lumens brightness, high contrast ratio of 8,000:1, easy-on-the-eye Sony 3D and High Frame Rate (HFR) capabilities.

“We are pulling out all the stops to create the best cinema experience for our customers. With Sony as our partner, SF Cinema has been able to go fully digital in a cost-effective manner, while generating new revenue streams from the ability to showcase a wider range of movies,” said Suwat Thongrompo, Chief Executive Officer, SF Corporation. “Sony’s SRX-R515P is the clear 4K projection system of choice for SF Cinema, as it delivers one of the most immersive and breathtaking cinema experiences for our audiences,” he added. “We are proud of our growing relationship with SF Cinema and happy to help them make the move to 4K. We share a common goal with SF Cinema, to create the ultimate cinema experience for movie-goers in Thailand and beyond,” said Tadahiro Fukumoto, General Manager, Visual Presentation Solutions Division, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific.

With Sony as its trusted partner, SF Cinema is going all out to draw more patrons to its cinemas, moving towards its goal of becoming Thailand’s biggest cinema operator. 
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
Similar Press Releases
More PR About: 4K More
Learn More About:
Countries: Thailand More
More Sony Digital Cinema Press Releases: Oct 12, 2016 Aqualon Cinemas Captivates its Viewers with the Installation of New Sony 4K Projectors Sep 16, 2016 Sony Names Kevin O’Connor Director of Simulation and Entertainment Group Jun 23, 2016 Sony 4K Projectors Star at VUE Entertainment’s Latest Multiplex Opening Jun 22, 2016 Sony Digital Cinema 4K and MPS Agree Proposed Integration of the New OnCinema Platform with Sony Theatre Management Systems Jun 20, 2016 Power of Four, Ultimate Large Screen Solution: Cinecitta’ Multiplexkino Nuremberg Trials Awe-Inspiring 4K Projection System for Premium Large Format Theatres Jun 20, 2016 Omniplex Cinema Group Installs Eight 4K Projection Systems at its Newest Site in Northern Ireland Jun 17, 2016 Brilliant Pictures on Every Screen: Brand-New Dual Projection Solution Launched in Europe Apr 11, 2016 The Picture’s Clear for Exhibitors with an Eye on Bigger Profits Mar 1, 2016 National Theatre Live, Vue Entertainment and Sony Digital Cinema 4K Confirm Hangmen Is Next Production to Get the 4K Treatment Feb 16, 2016 Turkish Cinemagoers Enjoy the Best Pictures Jan 6, 2016 Broadway Kino Ramstein Installs Dual 4K Projection Solution Dec 17, 2015 Cine Center Is First Latin American Customer for Dual 4K Projection Nov 16, 2015 Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers Oct 27, 2015 The 24th James Bond Adventure, Spectre, Is Screened in 4K Using Sony SRX-R320 Dual Projection System at the World Premiere Oct 12, 2015 Alamo Drafthouse Grows 4K Estate with First US Installation of Sony Dual Projection Solution for Larger Screens Oct 6, 2015 AdHoc Studios is Spain’s first post-production customer for Sony SRX-R510P 4K projector Sep 28, 2015 Sony Digital Cinema 4K and ADDE Are Joining Forces to Distribute Sony 4K Projectors in France. Sep 24, 2015 dcinex/Ymagis Group Installs First Sony SRX-R515DS Dual 4K Projection Solution in Germany at Cinecitta’ Multiplexkino Nuremberg Jun 23, 2015 National Theatre Live’s The Beaux’ Stratagem and Hamlet to be broadcast in Sony 4K Jun 22, 2015 See the Contrast with Sony 4K at CineEurope More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner