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Digital Cinema Technology Dec. 10, 2016
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Dublin—Dec 10, 2014

Unique Digital RosettaBridge Certified CINEMA.RELOADED® Ready

Version 1.1 of RosettaBridge ™ TMS developed by Unique Digital Ltd, has been certified by Weischer.Media as ‘CINEMA.RELOADED® ready’, meaning that RosettaBridge ™ is ready to integrate with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®, when interfaced with the required ONEDCN® pre-show system.
 
RosettaBridge is a full featured TMS providing cinema management and staff with an unrivalled suite of tools to manage film and advertising content within each site complex through an intuitive and easy-to-use interface. Key features include a scalable library server, agnostic player and projector interface, automation control and content distribution with all elements being managed using a simple drag and drop web interface.
 
CINEMA.RELOADED® is an evolving product from Weischer.Media that is prevalent across Germany and Switzerland and offers ever more intelligent and effective cinema advertising. It aims to rival the sophistication of digital online advertising whilst maintaining the classic qualities of cinema—adding proven value to the medium.
 
CINEMA.RELOADED® requires minimum capabilities from the entire system in order to function to its fullest extent. Specifically, the integration of the ONEDCN® system with each cinema’s own Theatre Management System (TMS) is a key requirement to ensure that the process can be fully automated and ensure seamless operation and reporting.
 
“Following the successful integration of the system with our RosettaBridge TMS in a major German cinema chain last year, we have worked closely with the team at Weischer.Media to fully optimize the process and dataflows to ensure RosettaBridge can achieve the CINEMA.RELOADED® specification, “ said Mark Stephen, Director of Sales at Unique Digital Ltd. “The complete solution offers Exhibitors a completely flexible and automated way to handle preshow content, thereby increasing revenues and reducing operational overheads. By choosing RosettaBridge TMS, Exhibitors in Germany can be assured of gaining full benefit from CINEMA.RELOADED® concept when interfaced with the ONEDCN® system.”
 
“We’re delighted to announce version 1.1 of RosettaBridge ™ is amongst the first TMSs to be fully certified as CINEMA.RELOADED® ready. This will position cinemas optimally for the digital advertising future that meets the needs of the advertising industry: more flexibility, transparency and accuracy.” said Stefan Kuhlow, Chief Digital Officer of Weischer.Media, who added “So far, CINEMA.RELOADED® has been a very welcome innovation by our exhibitor partners and it has brought cinema advertising in Germany and Switzerland back to its old strength. We are dedicated towards its future development and potential applicability to the wider markets.”
 
Says Dr. Marlon Teichfuss, Managing Director of Weischer.Media’s development partner Cinedavis which is responsible for the ONEDCN® pre-show technology network and interfaces, "Because of Cinedavis's long period of cooperation Unique Digital and the ONEDCN® PreShow Interface and corresponding practical experiences I can say today, version 1.1 of RosettaBridge ™ is CINEMA.RELOADED® ready."
Unique Digital Contacts:
Unique Digital Ltd
ph: +44 7961 187331

Logo: Unique Digital Ltd. About Unique Digital Ltd.:
Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge™ TMS), content delivery system (Movie Transit™), advertising back office system (Advertising Accord™), KDM delivery solution (Basekey™), Trailer Management (Smart Trailering™) and VPF management software (Cinema Accord™).

Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site About Weischer.Media GmbH & Co.:
With over 270 employees located in Hamburg, Frankfurt, Cologne and Zurich the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and Marcus Weischer, as the personally liable partners, manage the family company founded 60 years ago by their father, Hans Weischer. Jost von Brandis stands for creative media and brand cooperation concepts in the out-of-home sector. The company has belonged to the group for 20 years and is one of the largest forces in the German out-of-home media market as an agency independent of poster contractors and advertising agencies. WerbeWeischer is the market leader in the German cinema advertising market and from a historic perspective the core company within Weischer.Media. As an all-round service provider WerbeWeischer bundles competency in consulting, conception and realisation for movie screen and below-the-line campaigns in the cinema – all under one roof. Five of WerbeWeischer’s associated companies operate as group partners and advertising administrators: Union Kinowerbung, CineCom Kinowerbung, Europa Film + Werbung, Udia-Filmwerbung and Heinefilm Kinowerbung in Bonn. adeins Media Logistik GmbH is the central service provider of purchasing, production and logistics. Implementing its own Units for online marketing and mobile marketing operated by Jost von Brandis, WerbeWeischer as well as Weischer.Online, Weischer.Media offers their clients the opportunity to network their campaigns in an effective manner. The interdisciplinary development and implementation of innovative media and brand cooperation concepts to increase brand awareness and sales are supplied by the WMG subsidiary elbbergMedia. The Weischer.Storyhouse combines the media know-how of the group companies with content-related competency in order to more effectively and sustainably display the clients’ brands. Storyhouse bundles the business sectors of Brand Content, Alternative Programming and Entertainment Marketing. All of the Weischer.Media companies are united by one common goal: to network target-oriented communication channels and to effectively and sustainably involve target groups, thus rendering clients’ advertising campaigns effective and efficient.

Weischer.Media GmbH & Co. Directory page
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