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# 1930 Baird

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Hong Kong—Dec 15, 2014

The Grand Scores Another First in Hong Kong’s Cinema Scene with Sony’s 4K Twin Peak Solution

Also procures Sony’s SRX-R515P 4K digital cinema system designed for small-to-medium auditoriums
Sony today announced that it will be equipping The Grand, the largest multiplex cinema in Hong Kong, with its 4K Twin Peak Solution. Operated by Shaw Group; a joint venture project between Shaw Group and Multiplex Cinema Ltd, The Grand features 12 screens, a seating capacity of close to 1,600, and continues to be one of the top-grossing theatres in Hong Kong.

The installation of Sony’s 4K Twin Peak Solution in The Grand’s largest auditorium is expected to be completed by the beginning of December 2014, and would make The Grand the first cinema in Hong Kong to be installed with this true Sony 4K/3D solution.

Sony’s 4K Twin Peak Solution essentially consists of two units of Sony’s SRX-R320 4K digital cinema projectors ideal for delivering optimum picture quality in larger cinema halls. For 3D screenings, full 4K resolution is possible for the left and right eyes simultaneously due to the use of two 4K projectors, resulting in a high-brightness, high quality stereoscopic cinema presentation that offers more faithful reproduction of motion in 3D. The solution 

In late 2010, The Grand embarked on an upgrade of its 35mm projection systems to Sony’s SRX-R320 4K digital cinema projectors. This was completed by 2011, with all 12 theatres equipped with Sony’s SRX-R320 and 7 being 3D-capable now. Back then, there were limited product offerings for 4K, and The Grand’s management felt that the capabilities of Sony’s SRX-R320 to upscale and project sharper, higher-resolution images from 2K files were unrivalled. They were also looking for reliability, as no theatre would be able to tolerate any downtime and subsequent loss of revenue and reputation. Since the time of installation, Sony’s SRX-R320 projection systems have proven to be extremely stable in performance, which led to The Grand’s management considering to take their technological capabilities to the next level with Sony’s 4K Twin Peak Solution based on the SRX-R320.

Within the last few weeks, The Grand has also procured a unit of Sony’s latest SRX-R515P 4K digital cinema projection system designed for small-to-medium auditoriums. The high quality system employs innovative technology where the projector will continue to work even if one of the lamps fail, minimising the chances for any downtime. The lamps also feature prolonged life spans for lower total running costs for cinema operators. The SRX-R515P offers true 4K quality from the integrated media block through the lens to the cinema screen, and features an improved SXRD optical engine, 8,000:1 contrast ratio, 15,000 lumens brightness, easy-on-the-eye Sony 3D and high frame rate capabilities.

“The reasons we chose Sony are quite simple – quality and reliability. We have seen demonstrations from different vendors, but at the end of the day, only Sony’s 4K digital projectors deliver the sharpest images with unmatched colour intensity and contrast,” said Wendy Nam, Consultant of The Grand.

“The Grand has always strived to remain at the forefront of cinema technologies, and we’re delighted that they have again chosen to use Sony’s 4K digital cinema systems due to their positive experiences with our equipment and services. All cinema patrons in Hong Kong can look forward to an enhanced and unprecedented movie-going experience at The Grand,” said Tadahiro Fukumoto, General Manager, Visual Presentation Solutions Division, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific.

* The foot-lambert is used in the motion picture industry for measuring the luminance of images on a projection screen

About Professional Solutions Company (PSAP), Sony Electronics Asia Pacific Pte. Ltd.
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets.  Professional Solutions Company (PSAP) is established as a division company under Sony Electronics Asia Pacific Pte. Ltd. It markets Sony’s leading broadcast systems, professional video and audio products, as well as videoconferencing, medical and surveillance systems in Asia other than Japan. It also provides customised business solutions, comprehensive technical support and after-sales service to help Sony’s customers stay at the forefront of their business.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony Broadcast and Professional Pacific Asia: The Broadcast and Professional Pacific Asia Company (BPPA) was established as a business unit in September 1994 under Sony Corporation of Hong Kong Limited. From its regional headquarters in Hong Kong, BPPA markets Sony’s broadcast systems and professional video and audio products in Asia other than Japan. BPPA also provides regional engineering support and after-sales service to ensure customer satisfaction and add further value to its products and services. Sony Broadcast and Professional Pacific Asia Directory page
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