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# 1936 Scophony

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London—Feb 9, 2006

Arts Alliance Media leads the way for digital cinema in Europe by holding first commercial JPEG2000 screening on QuVIS Cinema Player

Disney’s ‘Chicken Little’ is first film to be shown commercially in DCI compatible format
Arts Alliance Media, Europe’s leading digital cinema company, has screened Disney’s latest release ‘Chicken Little’ in JPEG2000 compression format, using MXF packaging and security keys in a format recommended by the Hollywood studios as the standard for digital cinema. The screening, held at City Screen York, was played from a QuVIS Cinema Player and marks a significant milestone in the adoption of digital cinema in Europe, as the first commercial screening to be compatible with recommendations of the DCI (Digital Cinema Initiative).

The DCI, a consortium of seven Hollywood studios formed to define universal standards for digital cinema made its recommendations in July 2005. These included specification of JPEG2000 as the uniform compression format, MXF as the packaging technology and specified encryption and key delivery methods.

AAM’s subsidiary company, Arts Alliance Digital Cinema, last year won the $20m contract to install and run the 240 screens of the UK Film Council’s Digital Screen Network (DSN). The QuVIS servers used in the DSN are being upgraded to be DCI compatible this spring. This will be the first in a series of upgrades that will take place as the DCI standards are formalised.

Fiona Deans, Arts Alliance Media’s Director of Digital Cinema, commented “Arts Alliance Media is proud to be the first European digital cinema company to be DCI compatible and pleased to be supporting pioneers of digital cinema such as Disney and QuVIS.”

Chicken Little is also being screened digitally in 3D from QuVIS players on two of AAM’s UK installations including Odeon Printworks.

Chicken Little is released nationwide in the UK by Buena Vista on Friday 10th February.
 
Arts Alliance Media Contacts:
About QuVIS, Inc.: Quvis Technologies Inc. is a provider of digital cinema software and service. Quvis offers filmmakers, post-production houses and exhibitors a fast, reliable and attractively priced alternative for creating, archiving and distributing studio quality DCPs. For nearly two decades Quvis Technologies, Inc, a Seacoast Capital Partners company, has invented technology to move vast amounts of data in real time with extraordinary visual representation quality. Quvis' patented Quality Priority Encoding (QPE) enables ultra high quality image storage in an efficient format, without risking the distortion that often accompanies compression techniques. Quvis products have been trusted by more than 2,000 customers for digital mastering and cinema playback including Pixar, Universal, Paramount, Sony/Columbia Pictures, Fox, Miramax, Lucas Films, Warner Brothers, Light Storm, and DreamWorks. QuVIS, Inc. Directory page Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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