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Kolkata, India—Mar 10, 2015

Arti Cinemas First in Kolkata to Install 'Auro 11.1 By Barco' Immersive Sound System

Digital cinema leader Barco has installed its AP 24 Auro Processor in Globe Theatres and Barasat Cinemas, two branches of the Arti Cinemas Group both located in Kolkata. The installation was done by long-time Barco Partner R&S Electronics. Both cinemas are the first in Kolkata to be equipped with Barco’s Auro 11.1 immersive sound system, offering their audiences an unprecedented cinematic experience.

High-quality entertainment
Arti Cinemas is well-known in India with branches across the country. Quickly expanding with new venues and modernizing existing ones, the cinema group is constantly striving to bring the highest quality of entertainment to India’s movie going audience. Arti Cinemas aims to transform the experience of movie-lovers into a delightful experience with world-class screens, sound and interiors.

Unique experience
In its quest to bring Arti Cinemas to higher levels, Mr.  Rajkamal Chourasia frequently chose Barco projection systems in the past. “In our years-long relationship with Barco, we were always delighted with the outstanding quality of Barco products. We certainly acknowledge their parting our success. When we decided to do something new and unique for the region of Kolkata, Barco again showed its added value. With Barco’s Auro-3D format, both our Globe Theatres and Barasat Cinemas have taken a big lead on their competitors, offering their audiences an immersive film experience that makes them feel the action on the screen like never before.” 

Revolutionary film sound 
The installation of the AP 24 Auro Processors was done by R&S Electronics, a long-standing Barco partner with more than 20 years of experience and over 1,300 cinema installations to its name. With branch offices in Chennai, Delhi, Hyderabad and Kolkata and associates in most metropolitan areas, R&S is actively driving the rapid growth of the Indian film industry. Mr. Anirvan Ghose: “R&S was founded with the mission to revolutionize film sound in India. Having Barco’s Auro 11.1 sound system in our assortment, we feel we can fully live up to this ambition. This is something that we are very proud of.”

Designed to immerse
The AP24 3D is the most powerful cinema processor on the market that is specifically designed to create an immersive cinema sound experience. The AP24 3D receives and processes audio from multiple analog & digital audio sources and can be monitored and controlled from anywhere in the network. It supports the revolutionary Auro 11.1 by Barco sound format that offers moviegoers an immersive sound experience.

About Arti Cinemas
Arti Cinemas multiplex is unit of Arti Group of Companies. Arti Group of Companies with a diversified businesses from sell of lottery tickets to stockiest and distributor of state government lottery tickets, education, hospitality, manufacturing of biscuit of well-known brands like Britannia and Parle, online digital cinema distribution, medical diagnostics and many more in West Bengal. Arti Cinemas is associated with UFO moviez India limited as regional dealer and business associate to roll out digital cinema in eastern India and installed digital cinema system in West Bengal, Bihar & Jharkhand.



About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets. 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Arti Cinemas: Arti Cinemas multiplex is unit of Arti Group of Companies. Arti Group of Companies with a diversified businesses from sell of lottery tickets to stockiest and distributor of state government lottery tickets, education, hospitality, manufacturing of biscuit of well-known brands like Britannia and Parle, online digital cinema distribution, medical diagnostics and many more in West Bengal. Arti Cinemas is associated with UFO moviez India limited as regional dealer and business associate to roll out digital cinema in eastern India and installed digital cinema system in West Bengal, Bihar & Jharkhand. Arti Cinemas Directory page
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